tag:econsultancy.com,2008:/blog/tags/email-benchmarks Posts tagged with "email benchmarks" from the Econsultancy blog 2016-03-16T11:04:47+00:00 tag:econsultancy.com,2008:BlogPost/67649 2016-03-16T11:04:47+00:00 2016-03-16T11:04:47+00:00 The ultimate 2016 email marketing benchmark guide Jack Simpson <p><strong><a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners">Email</a> continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. </strong></p> <p>But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. </p><p><a href="https://econsultancy.com/blog/67649-the-ultimate-2016-email-marketing-benchmark-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65590 2014-10-15T15:13:00+01:00 2014-10-15T15:13:00+01:00 16 most important email marketing KPIs for your business Christopher Ratcliff <p>Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.</p> <p>However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?</p> <p>When planning any campaign, on any marketing channel, it’s vital that specific goals are outlined right from the start. As stated in our own <a href="https://econsultancy.com/reports/email-marketing-best-practice-guide">Email Marketing Best Practice Guide</a> marketing efforts can only be improved upon if results are compared with your intended goals.</p> <p>So any areas where you can clearly see improvement can be highlighted and paraded around your office as a massive win. Areas that have underperformed can then be looked at and improved upon next time.</p> <p>To help you figure what you should be measuring, here’s a list of key performance indicators (KPIs) for email marketing.</p><p><a href="https://econsultancy.com/blog/65590-16-most-important-email-marketing-kpis-for-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65034 2014-06-17T14:16:00+01:00 2014-06-17T14:16:00+01:00 What is a decent email marketing response rate? Christopher Ratcliff <p><strong>Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not?</strong></p> <p>Imagine you’re a <a href="https://econsultancy.com/blog/65007-how-the-travel-industry-uses-email-marketing">travel company running an email campaign</a> and your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad?</p> <p>To the non-professional marketer the above figure seems quite low, but according to a variety of sources including MailChimp this is that particular industry’s average. </p> <p>Using our own 200 page <a href="https://econsultancy.com/reports/email-marketing-best-practice-guide">Email Marketing Best Practice Guide</a> I’m going to try and answer the question of what makes for good email marketing benchmarks and hopefully highlight some figures that may act as a handy reference.</p><p><a href="https://econsultancy.com/blog/65034-what-is-a-decent-email-marketing-response-rate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65012 2014-06-13T11:30:00+01:00 2014-06-13T11:30:00+01:00 10 interesting internet marketing stats we've seen this week David Moth <p><strong>Once again we round up some of the most interesting digital marketing statistics we've seen in the past seven days or so.</strong></p> <p>This week it includes mobile advertising, digital salaries, email benchmarks, Instagram, online grocery shopping and the World Cup.</p> <p>For more <a href="https://econsultancy.com/reports/internet-statistics-compendium">internet marketing stats</a>, see our Internet Statistics Compendium...</p><p><a href="https://econsultancy.com/blog/65012-10-interesting-internet-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64994 2014-06-11T11:29:00+01:00 2014-06-11T11:29:00+01:00 Email marketing benchmarks 2014: how do you stack up? David Moth <p><strong>It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses.</strong></p> <p>And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to 30%.</p> <p>A new email report from Silverpop gives a useful insight in this regard, as it offers benchmark data from nearly 3,000 brands from 40 countries.</p> <p>Read on to find out how you measure up in terms of open and click rates, or for more information on this topic download Econsultancy’s <a href="https://econsultancy.com/reports/email-census">Email Marketing Industry Census Report 2014</a>.</p><p><a href="https://econsultancy.com/blog/64994-email-marketing-benchmarks-2014-how-do-you-stack-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>