Posts tagged with Email Best Practice

Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

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15 best practice tips for improving email deliverability

To maximise ROI from email campaigns, marketers need to monitor delivery, and take action to maintain good inbox delivery rates. 

Here are 15 valuable tips for monitoring and improving email deliverability, taken from our Email Marketing Best Practice Guide.

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