Posts tagged with Email Campaigns

Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

3 comments

Over half of opened emails deleted within two seconds: study

You never get a second chance to make a good first impression. And when it comes to email, you only have a couple of seconds to make a good impression.

That's according to Litmus, a provider of email marketing and analytics solutions. Using its Email Analytics service, it looked at "4 million opens across hundreds of different email campaigns" and what it found should both frighten and encourage email marketers.

7 comments