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Posts tagged with Email Marketing

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According to 32,198 emails, most retailers use boring subject lines

Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.

Is the message on brand? Does it sound spammy? Will it drive sales?

According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.

6 comments

The ultimate 2016 email marketing benchmark guide

Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. 

But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. 

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Four great insights about email & marketing automation in South-East Asia

It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.  

And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.

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14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

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11 intriguing US digital marketing stats from the past week

Welcome to another edition of our regular US digital marketing stats round-up. 

This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. 

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tete a tete

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat's success in the East.

I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.

Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.

It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.

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Why e-receipts are important for customers & retailers alike

At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.

No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.

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Nine exciting US digital marketing stats from the past week

Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen. 

This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.

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unsubscribe

Has Zalando designed the perfect email unsubscribe process?

I think I've found my favourite ever email unsubscribe!

What a treat, on my birthday, as well.

See if you agree.

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Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something...

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Ecommerce email marketing benchmarks for 2016

Ah, email. The marketing channel that steadfastly refuses to die. 

And why should it? Clearly it still works, particularly when it comes to ecommerce.

But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.

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Eight of the best US digital marketing stats we've seen this week

The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing

In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.

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