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Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people's lives are so entangled with their emails that living without them would be unthinkable.
Econsultancy has published a new report titled The Fundamentals of Email Marketing.
Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.
Nike, adidas and Under Armour. Sworn enemies.
I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.
By the end, we will have crowned a winner.
Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.
And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.
So here’s what you, email marketers, should do to get noticed in your company.
With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.
That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing.
But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.
It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.
And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.
It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…
No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.
Welcome to another edition of our regular US digital marketing stats round-up.
This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more.
Marketers in the West are currently fascinated by WeChat's success in the East.
I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.
Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.
It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.