tag:econsultancy.com,2008:/blog/tags/email-marketing Posts tagged with "Email marketing" from the Econsultancy blog 2017-11-27T09:54:36+00:00 tag:econsultancy.com,2008:BlogPost/69606 2017-11-27T09:54:36+00:00 2017-11-27T09:54:36+00:00 Seven email strategies used by 10 retailers on Black Friday Nikki Gilliland <p><strong>Checking your email on Black Friday is like coming back to work after two weeks off.</strong></p> <p>When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.</p><p><a href="https://econsultancy.com/blog/69606-seven-email-strategies-used-by-10-retailers-on-black-friday/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69207 2017-07-07T11:00:00+01:00 2017-07-07T11:00:00+01:00 How six travel & hospitality brands use personalisation to enhance the customer experience Nikki Gilliland <p><strong>Personalised marketing means more than just addressing the customer by name. </strong></p> <p>For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries.</p><p><a href="https://econsultancy.com/blog/69207-how-six-travel-hospitality-brands-use-personalisation-to-enhance-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69206 2017-07-04T13:00:00+01:00 2017-07-04T13:00:00+01:00 How automation came to be more important than cost when choosing an ESP Henry Hyder-Smith <p><strong>The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.</strong></p> <p>When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose <a href="https://econsultancy.com/blog/68769-what-s-the-difference-between-crm-marketing-automation-and-dmps/">marketing automation</a>.</p><p><a href="https://econsultancy.com/blog/69206-how-automation-came-to-be-more-important-than-cost-when-choosing-an-esp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69181 2017-06-29T10:45:00+01:00 2017-06-29T10:45:00+01:00 10 rules for getting email unsubscribes right Andy Favell <p><strong>People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.</strong></p> <p>The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.</p><p><a href="https://econsultancy.com/blog/69181-10-rules-for-getting-email-unsubscribes-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69192 2017-06-28T02:00:00+01:00 2017-06-28T02:00:00+01:00 Email marketing must be mobile, automated & personalised to deliver ROI Jeff Rajeck <p><strong>According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.</strong></p> <p>The annual <a href="https://econsultancy.com/reports/email-census">Email Marketing Industry Census</a> in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.</p><p><a href="https://econsultancy.com/blog/69192-email-marketing-must-be-mobile-automated-personalised-to-deliver-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69133 2017-06-23T11:23:31+01:00 2017-06-23T11:23:31+01:00 An email personalisation planning template (with brand examples) Kath Pay <p><strong>There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.</strong></p> <p>It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."</p> <p>In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.</p><p><a href="https://econsultancy.com/blog/69133-an-email-personalisation-planning-template-with-brand-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69172 2017-06-22T12:28:00+01:00 2017-06-22T12:28:00+01:00 10 supermarkets with 10 very different email opt-in/opt out strategies Andy Favell <p><strong>In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.</strong></p> <p>As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.</p><p><a href="https://econsultancy.com/blog/69172-10-supermarkets-with-10-very-different-email-opt-in-opt-out-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69065 2017-05-10T13:30:00+01:00 2017-05-10T13:30:00+01:00 Five advanced data and segmentation tactics for marketing and sales Jordie van Rijn <p><strong>These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.</strong></p> <p>Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.</p><p><a href="https://econsultancy.com/blog/69065-five-advanced-data-and-segmentation-tactics-for-marketing-and-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69066 2017-05-09T13:00:00+01:00 2017-05-09T13:00:00+01:00 How marketers are innovating with email in 2017 Nikki Gilliland <p><strong>The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.</strong></p> <p>Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.</p><p><a href="https://econsultancy.com/blog/69066-how-marketers-are-innovating-with-email-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68897 2017-03-16T11:08:00+00:00 2017-03-16T11:08:00+00:00 Machines: "I think what the marketers meant to say..." Ben Davis <p><strong>There is a Bill Hicks joke about Evangelical Christians. You can <a href="https://youtu.be/2O5pA-vOvcI">watch it here</a>, but it goes as follows:</strong></p> <p>"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"</p> <p>[In character] "<em>I think what God meant to say...</em>"</p><p><a href="https://econsultancy.com/blog/68897-machines-i-think-what-the-marketers-meant-to-say/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68605 2016-12-07T02:00:00+00:00 2016-12-07T02:00:00+00:00 Six things every email marketer should be doing now Jeff Rajeck <p><strong>Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. </strong></p> <p>Most people's lives are so entangled with their emails that living without them would be unthinkable.</p><p><a href="https://econsultancy.com/blog/68605-six-things-every-email-marketer-should-be-doing-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68448 2016-11-02T14:22:58+00:00 2016-11-02T14:22:58+00:00 Four email marketing basics to always keep in mind Ben Davis <p><strong>Econsultancy has published a new report titled The Fundamentals of Email Marketing.</strong></p> <p>Subscribers can <a href="https://econsultancy.com/reports/the-fundamentals-of-email-marketing/">download the report in full</a>. Here, I have picked out just a few slivers of wisdom.</p><p><a href="https://econsultancy.com/blog/68448-four-email-marketing-basics-to-always-keep-in-mind/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68467 2016-11-01T14:32:40+00:00 2016-11-01T14:32:40+00:00 Nike vs. adidas vs. Under Armour: Email signup & welcome Ben Davis <p><strong>Nike, adidas and Under Armour. Sworn enemies.</strong></p> <p>I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.</p> <p>By the end, we will have crowned a winner.</p><p><a href="https://econsultancy.com/blog/68467-nike-vs-adidas-vs-under-armour-email-signup-welcome/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68391 2016-10-13T01:00:00+01:00 2016-10-13T01:00:00+01:00 Ten ways to freshen-up your email marketing Jeff Rajeck <p><strong>For 10 years, email has remained at the top of the ROI charts in our annual <a href="https://econsultancy.com/reports/email-census">Email Marketing Industry Census</a>.</strong></p> <p>Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.</p><p><a href="https://econsultancy.com/blog/68391-ten-ways-to-freshen-up-your-email-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68283 2016-09-14T13:30:00+01:00 2016-09-14T13:30:00+01:00 Four things email marketers should do to get noticed in their company Parry Malm <p><strong>Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.</strong></p> <p>And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.</p> <p>So here’s what you, email marketers, should do to get noticed in your company.</p><p><a href="https://econsultancy.com/blog/68283-four-things-email-marketers-should-do-to-get-noticed-in-their-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68006 2016-06-28T14:04:04+01:00 2016-06-28T14:04:04+01:00 ASOS recovers from website downtime with agile email Ben Davis <p><strong>With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.</strong></p> <p>That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.</p><p><a href="https://econsultancy.com/blog/68006-asos-recovers-from-website-downtime-with-agile-email/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67739 2016-04-14T12:32:00+01:00 2016-04-14T12:32:00+01:00 According to 32,198 emails, most retailers use boring subject lines Parry Malm <p><strong>Ah, the humble <a href="https://econsultancy.com/blog/66789-we-analysed-82-econsultancy-email-subject-lines-and-here-s-what-we-learned/">subject line</a>. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.</strong></p> <p>Is the message on brand? Does it sound spammy? Will it drive sales?</p> <p>According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.</p><p><a href="https://econsultancy.com/blog/67739-according-to-32-198-emails-most-retailers-use-boring-subject-lines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67649 2016-03-16T11:04:47+00:00 2016-03-16T11:04:47+00:00 The ultimate 2016 email marketing benchmark guide Jack Simpson <p><strong><a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners">Email</a> continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. </strong></p> <p>But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. </p><p><a href="https://econsultancy.com/blog/67649-the-ultimate-2016-email-marketing-benchmark-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67586 2016-03-02T02:01:00+00:00 2016-03-02T02:01:00+00:00 Four great insights about email & marketing automation in South-East Asia Jeff Rajeck <p><strong>It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.</strong>  </p> <p>And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.</p><p><a href="https://econsultancy.com/blog/67586-four-great-insights-about-email-marketing-automation-in-south-east-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67519 2016-02-12T11:13:42+00:00 2016-02-12T11:13:42+00:00 14 fascinating digital marketing stats from the past week Jack Simpson <p><strong>It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…</strong> </p> <p>No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.</p><p><a href="https://econsultancy.com/blog/67519-14-fascinating-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67512 2016-02-10T14:32:00+00:00 2016-02-10T14:32:00+00:00 11 intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our regular US </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong><strong> round-up. </strong></p> <p>This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. </p><p><a href="https://econsultancy.com/blog/67512-11-intriguing-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67464 2016-02-02T11:00:49+00:00 2016-02-02T11:00:49+00:00 Why email is the king of one-to-one marketing Ben Davis <p><strong>Marketers in the West are currently fascinated by WeChat's success in the East.</strong></p> <p>I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.</p> <p>Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.</p> <p>It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.</p><p><a href="https://econsultancy.com/blog/67464-why-email-is-the-king-of-one-to-one-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67462 2016-02-01T11:19:27+00:00 2016-02-01T11:19:27+00:00 Why e-receipts are important for customers & retailers alike Georges Berzgal <p><strong>At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.</strong></p> <p>No sooner had <a href="https://econsultancy.com/blog/66171-six-useful-mobile-marketing-case-studies">Argos</a> replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.</p><p><a href="https://econsultancy.com/blog/67462-why-e-receipts-are-important-for-customers-retailers-alike/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67452 2016-01-27T14:53:24+00:00 2016-01-27T14:53:24+00:00 Nine exciting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another instalment of our fortnightly round-up of the best US </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong><strong> we’ve seen. </strong></p> <p>This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.</p><p><a href="https://econsultancy.com/blog/67452-nine-exciting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67435 2016-01-25T10:10:00+00:00 2016-01-25T10:10:00+00:00 Has Zalando designed the perfect email unsubscribe process? Ben Davis <p><strong>I think I've found my favourite ever email unsubscribe!</strong></p> <p>What a treat, on my birthday, as well.</p> <p>See if you agree.</p><p><a href="https://econsultancy.com/blog/67435-has-zalando-designed-the-perfect-email-unsubscribe-process/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67413 2016-01-15T14:21:45+00:00 2016-01-15T14:21:45+00:00 Nine glorious digital marketing stats from the past week Jack Simpson <p><strong>We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> for you.</strong> </p> <p>Oh stop complaining.</p> <p>We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.</p> <p>You should be out in the streets cheering our name. Or something...</p><p><a href="https://econsultancy.com/blog/67413-nine-glorious-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67403 2016-01-14T10:08:25+00:00 2016-01-14T10:08:25+00:00 Ecommerce email marketing benchmarks for 2016 Jack Simpson <p><strong>Ah, email. The marketing channel that steadfastly refuses to die. </strong></p> <p>And why should it? Clearly it still works, particularly when it comes to ecommerce.</p> <p>But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce <a href="https://econsultancy.com/blog/67398-four-predictions-for-email-marketing-that-won-t-come-true-in-2016/">email marketing</a> benchmarks for 2016.</p><p><a href="https://econsultancy.com/blog/67403-ecommerce-email-marketing-benchmarks-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67401 2016-01-13T14:11:37+00:00 2016-01-13T14:11:37+00:00 Eight of the best US digital marketing stats we've seen this week Jack Simpson <p><strong>The holiday season seems like a lifetime ago already, but it has been <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016">an exciting start to the year for digital marketing</a>. </strong></p> <p>In this first US-focused <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.</p><p><a href="https://econsultancy.com/blog/67401-eight-of-the-best-us-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67398 2016-01-13T10:50:09+00:00 2016-01-13T10:50:09+00:00 Four predictions for email marketing that won’t come true in 2016 Parry Malm <p><strong>For the last three years, I’ve made predictions about various aspects of online marketing (see here for <a href="https://econsultancy.com/blog/66006-11-good-or-bad-things-that-may-or-may-not-happen-in-digital-marketing-in-2015/">2015</a> and <a href="https://econsultancy.com/blog/64180-seven-super-exciting-predictions-for-boring-old-email-marketing-in-2014">2014</a>.) They’re mostly right, except for most of them.</strong></p> <p>This year, instead of soothsaying, let’s focus on things I wish would happen... but likely won’t.</p> <p>So here’s some predictions for <a href="https://econsultancy.com/training/courses/email-marketing/">email marketing</a> that won’t come true in 2016.</p><p><a href="https://econsultancy.com/blog/67398-four-predictions-for-email-marketing-that-won-t-come-true-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67395 2016-01-13T02:09:00+00:00 2016-01-13T02:09:00+00:00 Three things email marketing leaders do regularly [APAC case studies] Jeff Rajeck <p><strong>Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. </strong></p> <p>Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.</p><p><a href="https://econsultancy.com/blog/67395-three-things-email-marketing-leaders-do-regularly-apac-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67359 2015-12-22T13:45:32+00:00 2015-12-22T13:45:32+00:00 What are the biggest email marketing errors that brands still make? David Moth <p><strong>Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.</strong></p> <p>For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.</p><p><a href="https://econsultancy.com/blog/67359-what-are-the-biggest-email-marketing-errors-that-brands-still-make/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67358 2015-12-22T10:41:10+00:00 2015-12-22T10:41:10+00:00 Nine email marketing trends set to dominate 2016 David Moth <p><strong>We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.</strong></p> <p>I asked several experts to suggest the trends that will define email marketing over the next 12 months.</p><p><a href="https://econsultancy.com/blog/67358-nine-email-marketing-trends-set-to-dominate-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67342 2015-12-17T12:45:32+00:00 2015-12-17T12:45:32+00:00 10 of the best US digital marketing stats we've seen in the past two weeks Jack Simpson <p><strong>In this final US-focused </strong><strong><a href="https://econsultancy.com/admin/blog_posts/new/digital%20marketing%20stats">digital marketing stats</a></strong><strong> round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more. </strong> </p> <p>Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks. </p><p><a href="https://econsultancy.com/blog/67342-10-of-the-best-us-digital-marketing-stats-we-ve-seen-in-the-past-two-weeks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67297 2015-12-08T10:24:18+00:00 2015-12-08T10:24:18+00:00 What were the key email marketing trends from 2015? David Moth <p><strong>It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.</strong></p> <p>Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.</p><p><a href="https://econsultancy.com/blog/67297-what-were-the-key-email-marketing-trends-from-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67278 2015-12-03T11:07:18+00:00 2015-12-03T11:07:18+00:00 As marketers, do we really understand interruption? Ben Davis <p><strong>I was reading <a href="http://www.bloomberg.com/news/articles/2015-11-24/apple-s-failed-retail-revolution-beacons-still-won-t-be-big-on-black-friday">an excellent article</a> about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.</strong></p> <p>The power of digital technology can blind marketers to the simple question of 'will the customer use it?'</p> <p>Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.</p><p><a href="https://econsultancy.com/blog/67278-as-marketers-do-we-really-understand-interruption/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67259 2015-11-30T14:17:00+00:00 2015-11-30T14:17:00+00:00 Six ways to maximise the impact of your content marketing Anna Francis <p><strong>A lot goes into creating that perfect piece of content. </strong></p> <p>With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.</p><p><a href="https://econsultancy.com/blog/67259-six-ways-to-maximise-the-impact-of-your-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67241 2015-11-24T12:13:49+00:00 2015-11-24T12:13:49+00:00 What’s the best Black Friday subject line ever according to 3,892 emails? Parry Malm <p><strong>This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”</strong></p> <p>And since every retailer seems to follow the same approach, everyone else follows suit.</p> <p>You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.</p><p><a href="https://econsultancy.com/blog/67241-what-s-the-best-black-friday-subject-line-ever-according-to-3-892-emails/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67185 2015-11-11T14:15:29+00:00 2015-11-11T14:15:29+00:00 Five external factors that can impact your email campaigns Jack Simpson <p><strong>The <a href="http://www.festivalofmarketing.com/welcome">Festival of Marketing</a> has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. </strong></p> <p>But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on <a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners">email marketing</a> campaigns. </p><p><a href="https://econsultancy.com/blog/67185-five-external-factors-that-can-impact-your-email-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67047 2015-10-19T11:36:24+01:00 2015-10-19T11:36:24+01:00 Why exclusivity is the cherry on the customer experience cake Ben Davis <p><strong>In June 2015 the ONS reported that average store prices in the UK fell by almost 3% YoY.</strong> </p> <p>This was the 12th successive month of deflation in the retail sector.</p> <p>Alongside deflation, quarterly measures of retail activity have been growing for four years. </p><p><a href="https://econsultancy.com/blog/67047-why-exclusivity-is-the-cherry-on-the-customer-experience-cake/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67039 2015-10-09T13:58:00+01:00 2015-10-09T13:58:00+01:00 Top 10 digital marketing stats from this week Jack Simpson <p><strong>Did you know that classic American author Fletcher Knebel once said digital marketing is one of the leading causes of statistics?</strong></p> <p>He may have said it about smoking actually, and he may also have been dead before digital marketing became a thing.</p> <p>But I bet at least 76% of you don’t care for such pedantry and just want to see some of the finest <strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a></strong> we’ve seen in the past seven days.</p><p><a href="https://econsultancy.com/blog/67039-top-10-digital-marketing-stats-from-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67010 2015-10-07T10:41:00+01:00 2015-10-07T10:41:00+01:00 Which three channels are the biggest priorities for marketers? Jack Simpson <p><strong>More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. </strong></p> <p>These figures come from our new <a href="https://econsultancy.com/reports/cross-channel-marketing-report/">Cross-Channel Marketing Report 2015</a>, produced in association with <a href="https://econsultancy.com/admin/blog_posts/new/%20https:/www.oracle.com/marketingcloud/index.html">Oracle Marketing Cloud</a>. </p><p><a href="https://econsultancy.com/blog/67010-which-three-channels-are-the-biggest-priorities-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66803 2015-08-31T10:06:00+01:00 2015-08-31T10:06:00+01:00 16 genuinely useful email marketing tools Jack Simpson <p><strong>Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and <a href="https://econsultancy.com/blog/66681-definitely-not-the-14-best-digital-marketing-stats-of-the-week/">pigeon-drone hybrids</a> but it's still going strong in the business world.</strong></p> <p>In our recent <a href="https://econsultancy.com/blog/66327-how-will-email-marketing-evolve-over-the-next-five-years">email marketing census</a>, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time.</p><p><a href="https://econsultancy.com/blog/66803-16-genuinely-useful-email-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66783 2015-08-05T15:50:00+01:00 2015-08-05T15:50:00+01:00 Why embedded videos in email marketing don't work Sebastian Gutierrez <p><strong>If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.</strong></p> <p>It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.</p><p><a href="https://econsultancy.com/blog/66783-why-embedded-videos-in-email-marketing-don-t-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65212 2015-07-29T10:40:00+01:00 2015-07-29T10:40:00+01:00 What is marketing automation and why do you need it? Christopher Ratcliff <p><strong>It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.</strong></p> <p>Right? Right???</p><p><a href="https://econsultancy.com/blog/65212-what-is-marketing-automation-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66737 2015-07-23T14:01:00+01:00 2015-07-23T14:01:00+01:00 49 email marketing tips for beginners Jack Simpson <p><strong>It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now. </strong></p> <p>I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world this platform is still going strong. </p><p><a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64878 2015-06-25T11:13:00+01:00 2015-06-25T11:13:00+01:00 45 words to avoid in your email marketing subject lines Christopher Ratcliff <p><strong>Hi [insert name] welcome to our awesomely helpful blog post! ☺</strong></p> <p>There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. </p> <p>However if you're sending a marketing email to a stranger, these are definitely things you’ll want to avoid.</p><p><a href="https://econsultancy.com/blog/64878-45-words-to-avoid-in-your-email-marketing-subject-lines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66595 2015-06-17T14:46:00+01:00 2015-06-17T14:46:00+01:00 Eight behavioural marketing trends & talking points from Thailand Christopher Ratcliff <p><strong>The final of our four Asia-Pacific behavioural marketing roundtable events took place in Bangkok last week.</strong></p> <p>Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.</p> <p>In this post I’ll give an overview of the main topics that emerged from the roundtable conversation, and you can also read other summaries from our events in <a href="https://econsultancy.com/blog/66566-10-behavioural-marketing-trends-talking-points-from-malaysia">Malaysia</a>, <a href="https://econsultancy.com/blog/66549-10-behavioural-marketing-trends-talking-points-from-singapore">Singapore</a> and the <a href="https://econsultancy.com/blog/66538-nine-talking-points-from-our-behavioural-marketing-event-in-the-philippines/">Philippines</a>.</p><p><a href="https://econsultancy.com/blog/66595-eight-behavioural-marketing-trends-talking-points-from-thailand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66549 2015-06-08T15:40:00+01:00 2015-06-08T15:40:00+01:00 10 behavioural marketing trends & talking points from Singapore David Moth <p><strong>For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.</strong></p> <p>The conversations focused on email, marketing automation and behavioural marketing.</p><p><a href="https://econsultancy.com/blog/66549-10-behavioural-marketing-trends-talking-points-from-singapore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66538 2015-06-04T16:16:00+01:00 2015-06-04T16:16:00+01:00 Nine talking points from our behavioural marketing event in the Philippines David Moth <p><strong>Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.</strong></p> <p>It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.</p><p><a href="https://econsultancy.com/blog/66538-nine-talking-points-from-our-behavioural-marketing-event-in-the-philippines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66489 2015-05-29T14:00:00+01:00 2015-05-29T14:00:00+01:00 More than just a name: why is the name of your email programme so important? Kath Pay <p><strong>It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. </strong></p> <p>If you state your intent from the off, your path and destination (usually to conversion) are set. </p> <p>It often helps me to think of my objective as being two sides of the same coin. My aim is to sell to interested customers and those same customers are also looking to make a purchase of the product I am selling. </p><p><a href="https://econsultancy.com/blog/66489-more-than-just-a-name-why-is-the-name-of-your-email-programme-so-important/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>