Posts tagged with Email Marketing

How to use Google Analytics to find the best time to send emails

In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data. 

As someone who could put the anal in analytics, I think that's a rather inexact science. Surely there's a more accurate way to figure out whether the assumption is really true?

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Basket abandonment myths debunked: No.1

“You can’t use offers in Basket Abandonment emails because it trains customers to deliberately abandon”.

What tosh! All marketers know that offers improve conversion. To blandly state that you can’t use an offer to improve conversion on a basket abandonment campaign is at best a lazy excuse.

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Is the world ready for email sentiment analysis?

Do you ever receive email in which the tone just doesn’t feel quite right for a professional communication, or was a bit ambiguous about the author’s intentions?

I’ve been reading recently about a free Outlook add-on called ToneCheck which provides a kind of emotional spell-check, performing sentiment analysis on your email to make sure it gives the reader the impression you intended.

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10 things email marketers need to know about Facebook Messages

As you have probably read already, Facebook has announced a complete revamp of its messaging service, Facebook Messages. With a host of new features, many email marketers are likely to be wondering what effect this new service has on the work they do.

I’ve pulled out the top ten things that any email marketer needs to know about Facebook Messages and what it means for them:

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No, social media doesn't mean email marketing's dead

Is email marketing dead? Not according to Econsultancy's recently published Buyer's Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million. 

But there are many who still believe social media will devour email's slice of the pie, including Facebook's COO, Sheryl Sandburg. However, as the industry is approaching maturity, naturally the sector is changing according to developing user needs and increasingly sophisticated technology. The evidence indicates that email marketing is far from dead... 

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10 best practice tips for basket abandonment emails

Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong.

According to our research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment emails, so I thought I would post the top 10 best practice learnings that we have had from the last decade...

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Email marketing: How to make more of subscriber data

Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.

This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.

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Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.

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Study: Social sharing options increase email click-through rates. But marketers aren't taking advantage.

It should come as no surprise that social media links help people share and open emails more often. But marketers aren't taking advantage of that option.

According to a new study from email marketing provider GetResponse, offering at least three social options leads to 55% higher click-through rates. But only about half of email marketers are adding social elements to their emails.

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Study: Travel marketing emails are not making the most of subscriber data

The travel industry has long been a fan of email marketing, but according to a new survey from StrongMail, it looks like marketers are not taking advantage of the vast information they're collecting from their customers. According to the survey, 70% of travel companies don't track customer behavior or subscriber preferences to serve more useful marketing.

Considering that consumers who have willingly agreed to receive such emails are often looking for a place to spend their travel budget, marketers are leaving money on the table by not listening to what their customers are looking for.

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Publish, engage, sell with 'ethical bribes'

Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.

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Q&A: Nick Carter of ValuePetSupplies.com on infinite email ROI

nick carter, ValuePetSupplies.comWhat's "infinite email ROI"? Nick Carter, marketing and sales manager for ValuePetSupplies.com says it's making tens of thousands of dollars in revenue from a email campaign that cost him nothing. Literally nothing.

So we caught up with Nick to learn how he's regularly squeezing up to 7,000 ROI from his email campaigns, and made them 451 percent more efficient than paid search marketing. He told us, and also shared some pretty provocative thoughts on how coop ad dollars could be better used if re-allocated to online marketers and the vendors that serve them.

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