Posts tagged with Email Marketing

Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.

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Study: Social sharing options increase email click-through rates. But marketers aren't taking advantage.

It should come as no surprise that social media links help people share and open emails more often. But marketers aren't taking advantage of that option.

According to a new study from email marketing provider GetResponse, offering at least three social options leads to 55% higher click-through rates. But only about half of email marketers are adding social elements to their emails.

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Study: Travel marketing emails are not making the most of subscriber data

The travel industry has long been a fan of email marketing, but according to a new survey from StrongMail, it looks like marketers are not taking advantage of the vast information they're collecting from their customers. According to the survey, 70% of travel companies don't track customer behavior or subscriber preferences to serve more useful marketing.

Considering that consumers who have willingly agreed to receive such emails are often looking for a place to spend their travel budget, marketers are leaving money on the table by not listening to what their customers are looking for.

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Publish, engage, sell with 'ethical bribes'

Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.

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Q&A: Nick Carter of ValuePetSupplies.com on infinite email ROI

nick carter, ValuePetSupplies.comWhat's "infinite email ROI"? Nick Carter, marketing and sales manager for ValuePetSupplies.com says it's making tens of thousands of dollars in revenue from a email campaign that cost him nothing. Literally nothing.

So we caught up with Nick to learn how he's regularly squeezing up to 7,000 ROI from his email campaigns, and made them 451 percent more efficient than paid search marketing. He told us, and also shared some pretty provocative thoughts on how coop ad dollars could be better used if re-allocated to online marketers and the vendors that serve them.

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Top five mistakes all email marketers made in 2009. Yes, you too!

In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.

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Email marketing: six steps to improving customer engagement in 2010

Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication. 

According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.

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Why SEM isn't all that

You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.

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ISP filtering has changed: how will it affect email marketing?

Today’s musings are on deliverability, more precisely how important Internet Service Providers (ISPs) are to getting your precious email marketing campaigns into recipient’s inboxes.

They’ve been changing how they monitor what is spam and what isn’t, which means us marketers need to make sure we’re on top of this and reacting accordingly.

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Email marketing stats round up

Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

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Do offline RFM databases work for email marketers?

In a recent post I asked a question about behavioural email and segmentation that received a number of positive responses but which showed a breadth of approach across the market, from the pragmatic to the fully integrated.

But I was only left with one question that has nagged at me for a couple of weeks, so I thought I would give it an airing: if behavioural email and segmentation is the way the market is going, then is everyone who is building an ‘offline’ RFM (recency, freqency, monetary) database / segmentation tool to drive email wasting their time and money?

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What you can learn from the success of spam email

When discussing spam emails, there's an inconvenient truth that often gets ignored: email spam is still so prevalent because it works.

Yes, those horrible emails ridden with poor grammar and spelling errors, pitching everything from get rich quick schemes to 'performance enhancing drugs', are effective sales tools for the product peddlers behind them.

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