tag:econsultancy.com,2008:/blog/tags/email-open-rate Posts tagged with "email open rate" from the Econsultancy blog 2016-04-22T11:30:00+01:00 tag:econsultancy.com,2008:BlogPost/67773 2016-04-22T11:30:00+01:00 2016-04-22T11:30:00+01:00 10 funky digital marketing stats from this week Ben Davis <p><strong>This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.</strong></p> <p>They're funky, because I've run out of good adjectives.</p> <p>For more statistics to build a business case or simply impress your friends, see the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67773-10-funky-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67739 2016-04-14T12:32:00+01:00 2016-04-14T12:32:00+01:00 According to 32,198 emails, most retailers use boring subject lines Parry Malm <p><strong>Ah, the humble <a href="https://econsultancy.com/blog/66789-we-analysed-82-econsultancy-email-subject-lines-and-here-s-what-we-learned/">subject line</a>. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.</strong></p> <p>Is the message on brand? Does it sound spammy? Will it drive sales?</p> <p>According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.</p><p><a href="https://econsultancy.com/blog/67739-according-to-32-198-emails-most-retailers-use-boring-subject-lines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65034 2014-06-17T14:16:00+01:00 2014-06-17T14:16:00+01:00 What is a decent email marketing response rate? Christopher Ratcliff <p><strong>Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not?</strong></p> <p>Imagine you’re a <a href="https://econsultancy.com/blog/65007-how-the-travel-industry-uses-email-marketing">travel company running an email campaign</a> and your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad?</p> <p>To the non-professional marketer the above figure seems quite low, but according to a variety of sources including MailChimp this is that particular industry’s average. </p> <p>Using our own 200 page <a href="https://econsultancy.com/reports/email-marketing-best-practice-guide">Email Marketing Best Practice Guide</a> I’m going to try and answer the question of what makes for good email marketing benchmarks and hopefully highlight some figures that may act as a handy reference.</p><p><a href="https://econsultancy.com/blog/65034-what-is-a-decent-email-marketing-response-rate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62268 2013-03-04T12:58:58+00:00 2013-03-04T12:58:58+00:00 41% of email is now opened on mobile devices David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/9725/gmail_logo.png" alt="" width="129" height="97">The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.</strong></p> <p>The findings, which come from a report by <a href="http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_SECONDHalf2012.pdf">Knotice</a>, show that smartphones now make up 29% of the total while tablets account for 12%.</p> <p>This increased from 26% and 11% respectively in the first half of 2012.</p> <p>And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens.</p><p><a href="https://econsultancy.com/blog/62268-41-of-email-is-now-opened-on-mobile-devices/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>