tag:econsultancy.com,2008:/blog/tags/email-response Posts tagged with "email response" from the Econsultancy blog 2014-06-17T14:16:00+01:00 tag:econsultancy.com,2008:BlogPost/65034 2014-06-17T14:16:00+01:00 2014-06-17T14:16:00+01:00 What is a decent email marketing response rate? Christopher Ratcliff <p><strong>Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not?</strong></p> <p>Imagine you’re a <a href="https://econsultancy.com/blog/65007-how-the-travel-industry-uses-email-marketing">travel company running an email campaign</a> and your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad?</p> <p>To the non-professional marketer the above figure seems quite low, but according to a variety of sources including MailChimp this is that particular industry’s average. </p> <p>Using our own 200 page <a href="https://econsultancy.com/reports/email-marketing-best-practice-guide">Email Marketing Best Practice Guide</a> I’m going to try and answer the question of what makes for good email marketing benchmarks and hopefully highlight some figures that may act as a handy reference.</p><p><a href="https://econsultancy.com/blog/65034-what-is-a-decent-email-marketing-response-rate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>