Posts tagged with Email Signup

Screenshot of a popup on Gap page "One more thing before you go" inviting signup for email marketing.

10 ingredients for email signup success for retailers

Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be tricky.

This article will look at the different techniques used by websites – predominantly retailers – to improve signup rates above the magic 2%. And remember, Econsultancy subscribers can download our Fundamentals of Email Marketing report.


Five tips to maximize your mailing list signups

An email list can easily become one of a business' most valued assets, but many companies fail to maximize their mailing list signups.

Here are five ways companies can ensure they're driving as many mailing list signups as possible.

nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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