Posts tagged with 'email subject lines'
Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to.
It’s not easy coming up with varied topics that pique the reader’s interest while avoid becoming monotonous or relying too heavily on sales and promotions.
Luckily there are a huge number of case studies published online that help to give marketers inspiration by revealing the type of content and tactics that will increase engagement. But that doesn't mean that the subject line can be neglected in favour of focusing on the email content.