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Posts tagged with Email Subscribers

email sign ups

Email sign up forms: a look at how 16 fashion retailers collect customer data

Email is a consistently effective method of driving sales, so having a large database of customer addresses is a powerful tool for ecommerce businesses.

In fact our Email Census 2013 found that more than half of responding companies achieve 10% of their sales directly from email marketing.

All ecommerce businesses have a sign up form somewhere on their homepage, though the precise method of subscribing varies between each site.

To find out the most effective way of collecting customer information, I signed up to email newsletters from 16 major online fashion retailers.