Posts tagged with Email Tips

How to fail at email marketing and lose subscribers

For all the talk of email marketing best practice, there are still those that persist in duping their customers to generate artificially high click rates.

One company, alas, is gadget retailer Firebox, which yesterday sent me an email with the following subject line: ‘And the winner is… you!’.

“Brilliant”, I thought, “I’ve won a gadget!”

The only concern I had was that I couldn’t remember entering any competition. But stranger things have happened. 

I opened the email. I clicked on the ‘display images’ link. And the image-laden newsletter duly unfurled in front of my eyes.

Oh for a light sabre!

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