Posts tagged with Email

Love is in the air… but not always in the inbox

Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.

Research suggests that there are 24m first dates in the UK each year,  of which 69% are arranged through online dating.

As a result, online dating is an enormously competitive market, and sites must send relevant, engaging email that perfectly matches their subscribers’ wants and needs.

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Changes and challenges for email marketers in 2012: report

Article after article has claimed “email is dead." Not only does email marketing have stanch supporters, saying that it doesn’t work simply isn’t true. For some, it works better than anything else.

Econsultancy's Email in Action survey, conducted with the Email Experience Council of the DMA, highlights the challenges, opportunities and changes in email marketing in the US.

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Econsultancy and Adestra launch 2012 Email Census

Today sees the launch of our sixth annual Email Marketing Industry Census, sponsored as usual by email service provider Adestra. Those taking part in the survey will get a free copy of the report, worth £250. 

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Cloud email provider SendGrid raises $21m

Sendgrid logo

Email may not be the most exciting part of the internet economy, but it's one of the most important. After all, while areas like social media capture a lot of attention, email continues to be one of the most effective ways to reach consumers online.

Sending email reliably, of course, can be tricky and while big companies that rely heavily on email, such as major online retailers, can justify large investments in email delivery. But what about smaller players?

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Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

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Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.

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Facebook hires MailRank founders to rejuvenate messaging service

Facebook has hired the co-founders of MailRank, a start-up that aims to help users prioritise their emails.

Bethanye McKinney Blount and Bryan O’Sullivan will be shutting down MailRank to join Facebook in December of this year.

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A five point checklist for Christmas email campaigns

Now that summer has retreated into autumn, the focus of many email marketing departments turns to Christmas and the early part of next year.

There have been some interesting changes in the market over the last twelve months and during this key planning period it is important to take stock.

Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!

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How to survive the social media gold rush, and drive more traffic to your site

At the moment the use of social media is like gold rush fever in the Wild West, with everyone trying to make a fast buck.

There are loads of cowboys and cowgirls heading to them there hills looking for gold, but, despite much effort, the only people really making money are those selling pickaxes and gold pans.

While it’s perhaps still a medium to initiate discussion, raise awareness, rate and review, rather than sell shed loads of product, social media is growing very fast and can be used to gather data for future marketing.

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Seven steps to sublime (or at least successful) subject lines

In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever.

In advance of a talk later this week at the Internet Marketing Conference in New York, here are some of the approaches and best practices in crafting better subject lines.

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10 great email marketing infographics

I've rounded up ten infographics on email marketing, covering delivery times, email landing pages, mobile email and more. 

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version... 

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Using targeting and segmentation for email marketing

Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex.

If you are “in the business” it is easy to fall into the trap of focusing on the “how” rather than the “why” and the “when” and forgetting what the whole point of the exercise is.

In this piece, I’ll seek to bring things back to basics; it’s no good having the answers, if you’ve forgotten what the question was.

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