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Posts tagged with Email

The rise of dark social: Everything you need to know

You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. 

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. 

It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

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unsubscribe

Has Zalando designed the perfect email unsubscribe process?

I think I've found my favourite ever email unsubscribe!

What a treat, on my birthday, as well.

See if you agree.

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zizzi scratchcard

How Zizzi uses gamification to boost voucher engagement

Zizzi has upset the rather boring restaurant email voucher model by introducing simple gamification.

We'll take a look at the games and why they make perfect sense in terms of engagement and refining contact strategy.

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Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something...

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Ecommerce email marketing benchmarks for 2016

Ah, email. The marketing channel that steadfastly refuses to die. 

And why should it? Clearly it still works, particularly when it comes to ecommerce.

But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.

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10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

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email open rate affected by temperature

50+ joyous digital stats from 2015's Festival of Marketing

I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.

OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.

Grab a spoon...

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UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

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apac

11+ enlightening APAC digital marketing stats from November 2015

Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.

If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.

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10 things we learnt at the Festival of Marketing 2015

It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. 

With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. 

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Top 10 digital marketing stats of the week

Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.

But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats

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ao.com logo

Email marketing: finding the perfect blend of content & product

There's a mantra that all email marketers should chant.

In shortened form (my favourite), it's simply 'Who cares?'. The longer form is 'What does this email do for my customer?'

You see, metrics such as click-to-open rate can mislead marketers - it's not simply a game of shepherding the reader on to your website. A/B testing can only tell you so much.

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