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Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
Every tech and media publisher has written about a reported leaked document showing Facebook's plans to introduce ads to Messenger.
'Advert' seems a strong word, given they will be more like email; messages sent to customers who have opted in.
Whatever we call them, what might Facebook Messenger ads mean for marketers?
You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords.
While potentially irksome to social media managers, dark social is somewhat less sinister than the above.
It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms.
I think I've found my favourite ever email unsubscribe!
What a treat, on my birthday, as well.
See if you agree.
Zizzi has upset the rather boring restaurant email voucher model by introducing simple gamification.
We'll take a look at the games and why they make perfect sense in terms of engagement and refining contact strategy.
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something...
Ah, email. The marketing channel that steadfastly refuses to die.
And why should it? Clearly it still works, particularly when it comes to ecommerce.
But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.
Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.
No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow.
From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.
I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.
OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.
Grab a spoon...
Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.
If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.
It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days.
With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event.