Posts tagged with Emails

How easy is it to unsubscribe from emails on a mobile?

Depending on the stats you choose, mobiles now account for somewhere between 40% and 70% of opens. 

Whichever is the 'correct' figure, it's clear that mobile is important enough for marketers to be optimising for these users

One area to optimise is the unsubscribe process, so are brands doing this well? Let's see... 

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ASOS sales emails are excellent, but are they too frequent?

Anyone who is familiar with the Econsultancy blog will know that we’ve always been big fans of ASOS.

However its crown has begun to slip in recent months and in September the retailer was forced to issue a third profit warning due to difficult sales conditions and higher investment in technology and infrastructure.

Personally I’m still a semi-regular ASOS customer, but I have started to become a bit tired of its email marketing messages that constantly promote some kind of sale or discount.

Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days.

19 of those emails advertised a sale or discount, which ultimately chips away at ASOS’s ability to sell anything at full price.

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postman pat

2030: have email and social destroyed the art of letter writing?

Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy.

You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives?

Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected courier services? Could Amazon be ruling parcel mail?

There are indeed lots of questions.

Well, it’s the New Year and I think it’s time for a literature study, this time looking at the humble letter. After all, I have previously delighted and enthralled my colleagues, collecting tens of page impressions by writing about the fax machine. So why not pen and paper?

I’ve been tracing the history of letter writing in numbers alongside the rise of email and social. Are we close to the end of the letter and triumph of online?

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Two ways to use CSS in email (yes, that's right, email)

As a follow up to my blog on Creative ways to use mobile in your email marketing campaigns, I wanted to focus on the opportunities which now exist to use CSS in mobile emails.

CSS is generally viewed as bad for email, and on the whole it needs to be used carefully however if you are smart with it you can get some great results.

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How to keep your emails relevant to subscribers

It is important for brands to make the unsubscribe process as easy as possible for recipients of marketing emails, but is it possible to pre-empt this and re-engage them with your emails? 

I received an email from HMV today, and this suggests that the retailer is trying to make its emails more relevant to customers. So is this an approach that will prevent customers from unsubscribing?

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Tesco failing to deliver relevant emails

It has the most extensive loyalty scheme and probably the biggest database in the UK. The company is not short of cash either, as it accounts for something like one in every seven pounds spent in the UK.

So Tesco must have the clout to talk to their customers relevantly as individuals through email...surely?

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Tories win Nielsen's email usability test

Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment. 

In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines. 

I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own... 

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Online privacy has never been guaranteed: why so surprised?

I've been following the debate recently caused by Facebook's latest change to their privacy policy, which seems to have got everyone talking about just how much privacy people should expect when they're 'living' in a social world.

Whilst I agree that people need to be clear on exactly which bits of their information is being shared and which is private, I don't think this is worth the furore that it's currently causing. Here's why...

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How should etailers ask for customer reviews?

The fact that having user reviews can be an effective sales driver, providing valuable information for customers is well established, but how do retailers attract reviews onto their product pages?

I looked at ways etailers can attract reviews a few months ago. One of those ideas was to email customers after purchase and invite them to leave a review of the product(s) they had bought. A recent report from Snow Valley(pdf) takes a closer look at the issue...

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UK etailers could do more to maximise sales: study

While some of the the top UK e-commerce sites are doing the basics reasonably well, many are failing to add extra value by using things like video and editorial content to promote their products.

This is the verdict of a dotCommerce study released today, which has looked at the websites of 20 online retailers in the UK, and benchmarked them against 24 best practice guidelines.

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