Posts tagged with Emerging Markets

How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

0 comments

Facebook's Slideshow ads: why the focus on emerging markets?

Last week I went into the belly of one the many beasts digital marketers attempt to navigate on a daily basis: Facebook. 

I was there to watch a presentation by two of Facebook’s product marketing managers, Jennifer Spies and Brendan Sullivan, on a new advertising platform called Slideshow.

0 comments

This week's finest digital marketing infographic

Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?

According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.

And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.

For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.

3 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include mobile trends in emerging markets, social influencers, the mobile landscape, 4G's impact on retail, and stats on bring your own device.

0 comments

The dos and don'ts of setting up an ecommerce business in China

As of December 2011 there were more than 190m online shoppers in China, a massive 20% growth on the previous year.

Yet there is also huge untapped potential, as only 38% of the Chinese online population has actually used ecommerce.

This obviously makes it a very attractive marketplace for any online retailer, but there are a number of obstacles that have to be negotiated before a business can even consider selling online to Chinese consumers.

It’s a topic we investigated in more detail in our new ‘China: Digital Market Landscape Report’ as well as a blog post looking at the state of digital marketing and ecommerce in the country.

And to find out more about the challenges of setting up an ecommerce business in China, I spoke to eCommera’s director of insights services Debbie Bond...

2 comments

Beyond 4G: The future of wireless

In a conference room overlooking Manhattan’s Greenwich Village last week, NYU showcased research being conducted by professors from its various branches—its school of medicine, Courant Institute of Mathematical Sciences, and Polytechnic Institute—at an event titled “Beyond 4G: The Future of Wireless.”

Nine academics presented their findings on the wireless environment of today and tomorrow.

2 comments