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Posts tagged with E Moderation

Using social media at live events: best practice tips

Social media has become an important part of a conference or event. Streaming feeds from Twitter and Facebook or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback.

However, the risks to a brand’s reputation are enhanced by the sheer number of people who might view inappropriate material.


What attracts consumers to take part in social media campaigns?

I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.


Community management: are we all talking about the same thing?

Something interesting has started happening when we go and talk to prospective clients about online community management services.

There are various companies which specialise in community management and moderation, and have done for a number of years, but agencies (mostly PR and communications agencies, rather than digital ad agencies) are starting to claim expertise in community management, and to be honest, I don’t think they’re talking about the same thing as we are.

It’s causing real confusion client-side. While we both work with online communities, I think we need to be clear about the definitions of what we each do, so we can work together more effectively.


Q&A: Tamara Littleton on online moderation

EModeration, launched in 2002, provides user generated content moderation for a number of clients in the US, from children's virtual worlds to ad campaigns that have a UGC element.

I've been talking to CEO and founder Tamara Littleton about her approach to the issue of online moderation, and the work she has been doing for advertisers...