Posts tagged with Emoji

How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

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#WorldEmojiDay - did any brands do it well?

Recently, many brands took to Twitter to celebrate #WorldEmojiDay – an event born from the fact that July 17th is the date marked on the iOS calendar emoji.

Whether you find this type of thing cringey (see House of Fraser) or cool, with the news that 2,680 marketing campaigns have involved emojis since June 2015 (an increase of over 600%), there’s no denying that it is a growing trend.

Here’s how many big brands marked the day.

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Emojis gone wild: Twitter unveils emoji targeting

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.

But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.

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10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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