Posts tagged with Emojis

The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

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LGBT emojis are dividing emotions internationally

They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.

Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.

More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.

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House of Fraser's #Emojinal campaign: massive fail or marketing genius?

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. 

All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.

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How to succeed with visual content, according to Instagram’s top creative

Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit. 

This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online. 

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Taco Bell is making great use of the taco emoji it lobbied for

In June, the Unicode Consortium added a taco emoji to the Unicode 8.0 standard, and last month, it became available to iOS users when Apple released iOS 9.1.

The debut of the taco emoji was a notable event not just for Mexican food lovers, but for Taco Bell, one of the largest Mexican food chains in the United States.

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How Wimbledon is acing social media in 2015

It will not have passed your attention that Wimbledon is taking place right now.

If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.

This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

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Three ways brands are using emojis

Emojis have become an ubiquitous part of everyday internet culture, so it's no surprise that brands are increasingly using them to connect with consumers. 

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Can Emojis in page titles increase Google CTRs?

Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking.

In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles. 

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