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Posts tagged with Empty13

Google lays out its argument for brands to get mobile

It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument.

At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers.

Kicking off with a stat attack, Cobley pointed out that smartphone penetration is now at 62% in the UK and is predicted to reach 75% by the end of the year.

He also predicted that mobile search queries would exceed the number from desktop by the end of the year.