Posts tagged with Energy

Three ways energy & utility companies are innovating in marketing

The energy and utilities sector is shifting away from its old ‘call centre’ culture. 

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.

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Price comparison and the great energy debate

Last week Co-Op energy boss Ramsey Dunning made a very public attack on price comparison sites, citing them as misleading and pushing up energy bills. 

Dunning stated that price comparison sites such as uSwitch, Moneysupermarket and Energy Helpline should disclose how much they make in commission from the energy partners.

While I of course advocate a continued development of greater transparency to consumers, I find it difficult to understand exactly what it is that Dunning is hoping such a move will achieve. 

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10 interesting digital marketing stats we've seen this week

Here's some statistics we've seen this week, for your delectation.

For more digital marketing stats, check out our Internet Statistics Compendium.

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