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It wasn’t long ago that pharma brands tended to avoid social media.
The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
Building a successful mobile app is difficult.
Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.
The start of the year is a good time to dig into social trends.
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.
This month it is the social arm of the compendium that boasts some of the stand-out insights.
It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because focusing on engagement helps align all players in the market and satisfies both marketer goals and consumer needs.
Why is that? Well, for advertisers, having pricing options that are tied to consumer engagement rather than impressions ensures that we're only paying for ads that are seen and engaged with.
Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Although many love the work they do, not all employees are passionate about their jobs.
How do you get even the most unengaged employee to become a company advocate? After all it’s becoming increasingly clear that employees can be your most valuable marketing asset.
My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.
I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.
This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.
It may be July, but now is the time to start thinking about the holiday season.
The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.
Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.
Most marketers have customer engagement listed as one of their top priorities, but despite this general consensus, very few brands are actually rewarding customers that are actively engaged.