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Posts tagged with Engagement Ads

Digg translates its strengths into advertising

Social news site Digg is introducing a new “social advertising platform” this week that will allow users to vote advertisements up and down the way that Digg users currently curate news content. The approach may not be new – companies like Facebook and RazorFish have created similar ads — but the Digg community offers a lot of potential for the strategy.

For starters, Digg users are already in the business of rating content.