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Posts tagged with Engagement

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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How service providers are using social to connect with customers

It can be tricky enough for brands to engage people over social media, but what about service providers?

What about the shopping malls, theatres and transport hubs that we use every day?

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Why Pharma marketers are increasingly turning to social media

It wasn’t long ago that pharma brands tended to avoid social media.

The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.

What’s changed?

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Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

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Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

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Facebook continues to drive social engagement in Latin America: stats

The start of the year is a good time to dig into social trends.

As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.

This month it is the social arm of the compendium that boasts some of the stand-out insights.

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Engagement is a better route to campaign accuracy than big data alone

It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because focusing on engagement helps align all players in the market and satisfies both marketer goals and consumer needs.

Why is that? Well, for advertisers, having pricing options that are tied to consumer engagement rather than impressions ensures that we're only paying for ads that are seen and engaged with.

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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How to turn your employees into company advocates

Although many love the work they do, not all employees are passionate about their jobs. 

How do you get even the most unengaged employee to become a company advocate? After all it’s becoming increasingly clear that employees can be your most valuable marketing asset.

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Five tips to maximise time spent with online video

My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.

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16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.

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Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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