Posts tagged with Enhanced Targeting

Targeting Facebook Posts: The Good, Bad, and Intrusive

Although the news is only a few days old at this point, mentions of Facebook’s Enhanced Post Targeting, outlined in yesterday's Econsultancy post, and briefly below, is a feature that has been on my wishlist (yes, I have a running Facebook Innovation Wishlist!) for quite some time - and I am glad to see it taking shape. 

The Enhanced Targeting feature hasn't been rolled out, and still is not 100% announced yet, however, it looks promising that the feature will come to fruition and will be available to Page Admins. We have the ability to target self-serve ad units the same way - so the tools and data sets are there to make this happen.

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Yahoo to launch new ad targeting tools

Yahoo is set to launch new tools designed to help advertisers better target their ads to the company's users.

The Wall Street Journal is reporting that Yahoo is preparing to launch three new tools that will give Yahoo advertisers the ability to target specific audiences across Yahoo's properties.

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