Posts tagged with Enterprise Applications

Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media planning?  Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem?  If you haven't thought enterprise yet, it's time to do so!

Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else.  The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.

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