Posts tagged with Enterprise

Mobile customer journey from search to checkout: car and van hire

Continuing our series looking at the customer journey from search to checkout, here we’ll be concentrating on the vehicle hire industry.

However as Google is changing its algorithm to rank mobile friendly sites higher than non-mobile friendly sites, let’s take a look at the journey from a mobile point of view. 

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Eight pitfalls to avoid when selecting a Tag Management System (TMS)

Lets face it, enterprises are just not as agile as smaller organisations, hence the reason for wanting a Tag Management Solution (TMS) in the first place.

Therefore, it is critical that enterprises avoid potential pitfalls when selecting the right solution.

We have put together our top eight pitfalls to avoid when selecting a TMS. 

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Enterprise iPhone 4S activations surged in Q4

There are a lot of words and phrases that could be used to describe Apple's fiscal first quarter financial results. Amongst them: incredible, unbelievable, record-breaking and earth-shattering.

Strong (to put it modestly) sales of iPhones, iPads and Macs produced over $46bn in revenue and a mind-boggling net profit of more than $13bn.

When it came to the iPhone, the company's latest, the iPhone 4S, proved to be a winner, with more than 37m units sold in the quarter, which covered the all-important holiday shopping season.

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Oracle invests $1bn in multichannel commerce

There's a lot of talk about multichannel commerce and the future, but major retailers already know that multichannel commerce isn't the future; it's already here. Consumers are shopping using many platforms, and companies that want to maximize their sales have to have a cross-channel strategy today, not tomorrow.

That explains in large part why software giant Oracle is shelling out $1bn to buy ATG, one of the leading cross-channel commerce platform providers.

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