Posts tagged with Entertainment

Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

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TV goes social: How brand marketers can learn from the best

Most brands tend to focus on their products and services when they use social media.

People, on the other hand, use social media to build and maintain connections - to chat to friends, family and to other people. 

They might visit a branded Facebook page to discover more about that company, or enter a competition occasionally, but if you want them to stick around, there has to be a bigger motivation than seeing how the brand is going to link its product to the latest sporting event.

People want to connect with people, and with stories. This is where the entertainment industry comes into its element.

While it’s true that most brands aren’t going to have the frenzy of interest around them that a major TV show does, there are things that businesses can learn from entertainment brands on social media.

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Customers won’t ‘like’ you unless they like the value you offer in return

malibuWith two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.

It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.

What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.

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France's 'three strikes' piracy law hasn't helped music or movie sales

What's the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a 'three strikes' law that would boot serial infringers from the web.

That went into effect in October 2010. So how's it doing?

According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great. 

A report it released, which looked at data for the 17-month period following the law's implementation, claims that "illegal downloading [is] clearly on the decline in France."

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Bing's new entertainment features are a smart way to win new users

Bing may not have a large share of the search market, but Microsoft's search engine has been quietly picking up useful features in small verticals to pick up new users. Starting this week, the engine has new features that make it easier for users to find entertainment information online.

The "Entertainment" section on Bing now provides additional gaming, video streaming and film information. These are smart little tricks that could help create repeat visitors to Bing. And don't be surprised if you see Google taking notice.

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IBM report warns on digital media lagtime

soupMedia and entertainment companies aren't moving fast enough to embrace new business models and the ever-changing needs of digital customers. That's the warning shot fired by IBM Global Business Services in its annual survey of the digital marketing landscape.

"Media and entertainment (M&E) companies need to move beyond traditional advertising: the scenario of the future is consumer centricity," the report states. "Yet content owners, media distributors and agencies have not sufficiently responded to these changes, partly due to significant hurdles. Investment decisions are being hindered by new format uncertainty; the lack of cross-industry standards across formats, processes and especially metrics; and significant internal challenges."

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Were reports of the entertainment industry's death greatly exaggerated?

There has been a lot of talk about the decline of the traditional entertainment industry the past several years.

As a growing and maturing Internet has become a much more powerful medium for the distribution of media, traditional entertainment enterprises, from television networks to record labels, have increasingly faced new challenges that many argued threaten their survival.

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