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In Australia, 98% of shoppers would like to buy local, but the vast majority turn to overseas retailers in search of lower prices.
Fortunately for digital High Street retailers in the U.K., British shoppers are less influenced by prices than their friends in the Southern Hemisphere according to a survey conducted by digital marketing solutions provider EPiServer.
Search optimisation is a well-discussed and documented marketing strategy to increase the visibility of your site and help customers find you.
But when we talk about search, most marketers focus their energy and investment in optimising content keywords, search engine ranking positions (SERP) and often overlook the power of an effective on site search engine.
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
It’s hardly surprising that, with more and more channels out there, any business looking to capitalise on the social media opportunity faces an increasingly steep challenge.
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?
And how can you be sure the right message gets out to the right audience via the right channel and that the overall approach is joined-up and consistent?
With literally hundreds of millions of consumers logging on to the internet and using social media every month, it's no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest.
Whether they're looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases that apply to just about every business under the sun.
But how many of the companies using social media are actually measuring what they're getting from it?
Only one in ten UK businesses is able to effectively measure ROI from social media, according to a new survey by EPiServer.
This is despite the fact that more than three-quarters of respondents said they are either running an online community or plan to do so in the next 12 months.
Today’s savvy web visitors are increasingly looking for that ‘little something special’ and are flocking to websites that treat them in unique and targeted ways.
To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in an effective personalisation strategy is key.