Posts tagged with E Privacy

What is the EU General Data Protection Regulation (GDPR) & why should you care?

Digital businesses and organisations of all sizes will be aware of the myriad of laws and regulations when operating in or across EU markets.

Top of the list will be data protection and privacy law as many organisations become more data-driven in the quest to monetise their digital offering by delivering a more customised user experience.

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Cookie enforcement can make tracking more acceptable for users

New data shows that in the UK, increased awareness of and engagement with robust privacy controls on websites have resulted in lower opt-out rates.

Four months after the UK 'cookie law' deadline, data suggests that the enforcement process, accompanied by a burst of compliance by businesses, as well as a high degree of media attention, is yielding positive results.

In short, it seems that the more people understand how they’re being tracked on websites, and the more control they’re given, the more comfortable they are with tracking. 

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