Posts tagged with Esp

How automation came to be more important than cost when choosing an ESP

The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.

When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.

Email Marketing buyers guide 2013

Email marketers focus on integration, automation and optimisation

While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.

The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth.

Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel campaigns makes it increasingly valuable to the modern marketer.


Switching email providers: eight steps for Australian businesses

It's no secret that in the last few years many major email service providers (ESPs) have set up an Australian presence, offering businesses access to a variety of advanced email marketing features, along with local client support. 

Additonally, it's also widely acknowledged that email is an important marketing channel for any business - often being the most-utilised digital channel by marketers - but within this, partnering with the right email service provider is crucial to success. 


Email census finds 44% of client-side marketers aren't prepared for security breaches

Almost half of client-side email marketers surveyed for the Adestra/Econsultancy Email Marketing Industry Census 2012 said that they do not have policies or processes in place to guard against breaches of data security.

As well as this, a quarter of agency-side email marketers weren't aware of which processes were in place, if any.

Over 800 respondents took part in the report via an online survey throughout January and February 2012.

1 comment

What to do if your ESP gets hacked

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.