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Posts tagged with Espn

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

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27 of the best branded Vines from June 2014

It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.

We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).

So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.

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11 of the best branded Instagram videos of January 2014

Here are some of the finest Instagram videos from January 2014, or Instavids as nobody in their right mind calls them.

I’ve been doing a monthly round-up of the best branded Vines for some time now (here’s the latest edition: best branded Vines of January 2014) and I thought that in the interest of balance, I’d do the same for Instagram’s eight month old social video tool.

I’ve explained the difference between the platforms in Instagram’s 15 second video vs Vine’s six seconds and at the time of writing that article, October 2013, brands absolutely dominated Instagram’s video service with 40% of the 1,000 most shared Instagram videos being from brands.

In 8th Bridge’s latest Social Commerce report it’s revealed that, out of 872 brands surveyed, 69% of brands have adopted Instagram since its launch in 2010.

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16 brilliant new branded Vines: Thanksgiving bonus edition

Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?

Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!

Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.

Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.

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QR code campaigns

Five examples of QR code campaigns that actually worked

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.

Often the problem with QR codes is that they are badly implemented, while it’s all too easy to find examples of codes that are impossible to scan.

However, when marketers take care over the user experience, the technology can be put to good use, with Toyota being a notable example.

Having previously highlighted six examples of QR code campaigns that actually worked I thought it would be worth trawling the internet to see if any new case studies had cropped up.

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Three apps to help you stay up-to-date with The Ashes

The Ashes are upon us once again, so cricket fans will be clamouring for ways to keep up-to-date with the scores without being busted by the boss.

It’s surely possible that some people don’t like Test Match Special, and if that’s the case then one of these apps might be more up your street.

Two of them help cricket fans stay up-to-date with the latest news and scores while the third is a way for fans to voice their support through social media.

So, here are your three options...

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The importance of a good headline

Ever wonder why certain news stories dominate the airwaves while other, "more important" issues, go unnoticed? The medium of communication – be it a TV show, radio program, print publication or digital outlet – attempts to reflect trends based on interest, and provide its audience with the subject matter they want most.

Because the bigger the audience, the more relevance it holds amongst consumers of current news, the more profitable the outlet.  But the speed at which this game is played has changed significantly in the past 10 years. It’s faster. Much faster. Like Usain Bolt racing a snail faster.

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You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

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ESPN proves mobile isn't cannibalizing online viewers

Mobile is an exciting new format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company's more robust web property?

According to a presentation from ESPN, mobile is instead opening an entirely new market for the company, and their findings can be useful for other verticals as well.

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ESPN to turn World Cup into cross-platform experiment

It's a multi-platform world, and media companies know it. A growing number of them have developed

But building cross-platform businesses isn't just about building cross-platform properties. Media companies that have built respectable cross-platform properties need to measure just how many consumers use them.

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ESPN looks to score with 3D

Avatar, the sci-fi blockbuster that has already grossed more than $1bn globally at the box office, has rekindled interest in 3D entertainment.

That's because a lot of the buzz around the movie, which can be viewed in a 3D flavor, can be attributed to the 3D experience.

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Television advertising can go wrong with online formats

Television networks have learned a few lessons from online advertising, but a new effort by Disney ignores the distinctions between the two media. According to AdAge today, ESPN and ABC are now testing advertising that will run above or below network shows during programming. 

The latest in the networks' efforts to combat commercial fast forwarding, this plan confuses intrusion for engagement.

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