Posts tagged with Essence

Neuromarketing is dead. Long live neuromarketing

neuromarketing brain

Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm.

However, three years down the line, the waters have receded and people are gradually coming round to the realisation that neuromarketing is never going to deliver on its sensational promises of mind reading and unearthing the buy button.

Neuromarketing 1.0 failed because it promised too much...

2 comments

Q&A: Matt Isaacs of Essence on innovation in digital

Matt Isaacs is Founding Partner of Essence, which picked up Econsultancy's 2009 Most Innovative Digital Agency award.

I've been talking to Matt about what innovation in digital, and how to foster this innovative culture within an organisation. 

Matt will be speaking at Econsultancy's Future of Digital Marketing event on Wednesday (there are still some places available). 

1 comment