Posts tagged with Estee Lauder

Three things email marketing leaders do regularly [APAC case studies]

Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. 

Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.


Case Study: Estee Lauder's World Pink campaign

Measuring the ROI of social media may not yet be an easy way to track sales. But when it comes to word of mouth, social is a great way to see who is talking about and sharing information online.

That's something beauty brand Estee Lauder learned last year when trying to spread awareness about breast cancer during its World Pink campaign.