Posts tagged with Etailers

To app or not to app? Why it’s all about the customer

There has been some interesting debate on Econsultancy recently looking at the pros and cons of mobile apps and mobile websites.

For me, the most interesting discussion point is not the technical merits of both, but the importance of customer experience in defining mobile strategy.


7 Valentine's Day tips for etailers

With Valentine's Day less than 2 weeks away, it's a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine's Day is one of those holidays that wise men and women in committed relationships aren't going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine's Day sales.