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Posts tagged with Etailing

Increased online gameplay is changing e-commerce to g-commerce

Nielsen says people are spending more time online playing games than sending email – bringing new meaning to the phrase “everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add gaming elements to the purchase process, also called “gamification.” That can be as simple as advertising in and around games, or as complex as revamping an entire Web site to include badges, points and virtual currency.

If it sounds like too much work, read on from some stats from Interpret that prove why gamers may be an e-tailer’s most coveted target demographic. 

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