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Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.
While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.
The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.
Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).
Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?
Businesses are reeling this week from the news that the European courts have ruled that data transfers to the US via the 'Safe Harbor' agreement are no longer valid.
For digital marketers this news could spell trouble, with across-the-pond data movement being part of the modern digital landscape.
So is this the end of digital marketing as we know it, or just a storm in a tea cup?
The cookie law. Wasn’t that a car crash?
Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.
Whose fault was that?
The Wall Street Journal is reporting that EU regulators are possibly just weeks away from slapping Google with antitrust charges based on complaints similar to those levelled against it in the United States.
Controversial new EU VAT regulations came into effect on 1 January 2015.
How do they affect your business?
Changes to EU VAT place of supply of services rules threaten constitute a threat to small businesses which provide digital services.
From January 1 2015, The place of taxation will be determined by the location of the consumer, not the location of the supplier.
This essentially means that businesses will need to pay VAT to each country where sales originate.
In this post, I'll attempt to explain the new rules and how they may affect SMEs.
It's now more than two years since the cookie law began to be 'enforced' in the UK, but has it changed anything?
In the run up to the May 2012 'deadline' there was plenty of confusion from online businesses over the steps required to comply with the directive, thanks to some unclear instructions.
Now cookie notices are seen on most websites, though the ICO received just 38 'concerns' about cookies on sites between April and June 2014.
So was it worth the effort? Are cookie notices just an irritant? Is it totally irrelevant given the activities of the NSA? Or has this law been useful in raising awareness of cookies?
After the fiasco that was the EU 'cookie law', the words 'EU directive' are sure to strike fear in the UK's marketers and ecommerce professionals.
Now, there's another EU directive on the way, which has implications for UK retail. It's the Directive on Consumer Rights and aims to improve consumer protection when shopping online.
To be fair, there are some good points in the directive, but also some that may concern retailers if this comes to pass, depending on the final implementation.
With the DMA announcing their new one million dollar PR campaign “Data-Driven Marketing Institute,” the question of privacy and rules around customer data has become a greater focus of some of the panels this morning. Jordon Cohen of Moveable Ink, brought up the headline "Target knows a teenage girl is pregnant before her own father does" and posed the question: have we finally gone too far?
For those of you who didn't read this headline in February, an irate father charged into a Target store demanding they stop targeting his teenage daughter with emails full of baby products because she wasn't pregnant. It turns out Target was right, and the father was wrong. She was pregnant and her shift in product purchase at Target made the marketers behind the brand know of her news before any of the world may have known.
Jason Scoggins of Freshpair stressed that targeting has to go through a "creep" filter and in the case of the Target example, they went too far.
For large organizations like the BBC, ignoring the recently-enacted EU cookie law probably isn't a viable option. Despite the headaches associated with implementing a solution, the threat of legal actions and fines probably outweighs the costs of compliance.
It's a different story for entrepreneurs and owners of small businesses, some of whom indicated a willingness to flout the law until given a reason to reconsider.
If ibuprofen sales are up in the EU this year, it might have something to do with the nightmare known as the EU cookie law.
For major companies operating in affected countries, the solution to the problem has been, well, to find a solution to the problem. And for good reason: with the possibility of enforcement action, few businesses can afford not to address the law.
But apparently the EU itself can't be bothered with complying with its own rules.