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The EU cookie laws, and the potential effect they can have on online businesses, represents a major challenge. So how can they comply without harming the user experience and damaging their revenues?
I've been asking Meriel about what websites should be doing to prepare for the implementation of the cookie law, and how this will affect the user experience.
I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”
Yesterday the ICO released its updated guidance for UK website owners. You can download the PDF from the link in the news release.
Given the tough task of interpretation, guidance and enforcement that is the ICO’s duty, I have to say that I think this document is a valiant and comprehensive effort given the task and I’d commend them for this. I would urge you to read it for the full details. It is clearly written and quite practical.
Below are some of my initial thoughts on reading this latest guidance.
Manley is SEO Director at LBi, and he has been working with clients recently, preparing for the full implementation of the EU cookie directive.
This directive (here's the pdf if you have a few hours spare) was introduced in the name of privacy, but has serious implications for online businesses.
I've been asking Manley about what the directive will mean in practice for online businesses, and what they should be doing to prepare themselves...
It recently dawned on me that I seem to be waking each morning either petrified or inspired about the digital marketing industry.
I voiced this thought at a recent meet up of digital marketers and it seemed to resonate with other people too.
Every day there seems to be a new demon to contend with, Google changes its mind again, the EU tries to flex its muscles or the whole economy lurches further into crisis.
But alongside the fear, the changes and developments create new and exciting opportunities, so I’d like to share three ‘scary’ and three ‘enthusing’ things that have recently played their role in my Halloween nights.
Although businesses have an extra year to chew on it, barring a miracle, they'll eventually have to figure out what the updates to Regulation 6 of the UK's Privacy and Electronic Communications Regulations 2003 mean and how to make sure they're adhered to.
Those updates, of course, require that users provide "consent" for the placement of a cookie on their machines.
Wondering how your business will address the new law that requires users to opt in to cookies? There's good news: you can procrastinate.
That's because the ICO, perhaps facing the reality that the new law is fatally flawed, has decided to give everyone amnesty (as the Telegraph calls it) for violating the law over the course of the next year.
If the Information Commissioner's Office has its way, cookies will soon be a lot less tasty to website operators.
Earlier this year, I wrote about an EU plan to require that internet users consent to cookies before they're placed on their computers. At the time, I called the plan "absurd".
Which must be precisely why the Council of the EU has approved a directive amending legislation to do just that. The announcement of this potentially horrendous action? Well-hidden in an 18 page Council press release.