Posts tagged with Eurocamp

Eurocamp usurps Center Parcs to top travel usability study

The online travel industry is highly competitive, with almost three quarters of travel research taking place online.

It's an industry we've previously looked at in some detail, including the importance of paid search for driving traffic and average order values, and which sites are most visible in organic search.

An updated version of the eTravel Benchmark Study looks at what travel companies are doing to improve conversions by comparing the usability of 53 websites.

The full eDigital Research report includes a lot of analysis, so I thought it would be useful to look at the first impressions, search and booking process results in more detail, as well as seeing which site won overall.