Posts tagged with Ev Williams

Twitter co-founder reveals his dream metric

For brand marketers looking to figure out whether or not their Twitter investments are paying off, metrics are a big challenge.

Arguably the most prominent Twitter metric, followers, is of limited use in practice, particularly since it's so easy to game. Other metrics, such as retweets, may be slightly more meaningful, but they're often difficult to connect to the most important business KPIs as well.

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Domains becoming less important: Ev Williams

With ICANN set to allow the expansion of the pool of gTLDs, you can be sure that many marketers will be hearing, and thinking a lot about, domain names in the near future.

But are domain names becoming less important? Ev Williams, who started Blogger and co-founded Twitter, thinks so.

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