tag:econsultancy.com,2008:/blog/tags/events Posts tagged with "events" from the Econsultancy blog 2016-03-31T13:58:00+01:00 tag:econsultancy.com,2008:BlogPost/67689 2016-03-31T13:58:00+01:00 2016-03-31T13:58:00+01:00 How the first Digital Pride aims to unite the LGBTI community Ben Davis <p><strong>2016 is to see the first Digital Pride.</strong></p> <p>To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.</p> <p>We covered everything from same-sex emojis to Harvey Milk to the future of content.</p><p><a href="https://econsultancy.com/blog/67689-how-the-first-digital-pride-aims-to-unite-the-lgbti-community/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65167 2014-07-16T09:45:00+01:00 2014-07-16T09:45:00+01:00 10 speakers you’ll want to see at the Festival of Marketing Ben Davis <p><strong>Our Festival of Marketing event was last week <a href="http://www.marketingweek.co.uk/news/festival-of-marketing-takes-home-top-event-prize-at-ppa-awards-2014/4011084.article">crowned ‘Event of the Year</a>’ by the PPA.</strong></p> <p>I thought I'd give November's Festival (12-13) a push and list some of the speakers we have confirmed, as well as blog posts about each brand mentioned, to give a bit of background.</p> <p>The <a href="http://bit.ly/1jERjYT">Festival of Marketing </a>is all about educating, inspiring, celebrating and empowering today’s modern marketer. It includes 120 sessions across ten streams, plus one-to-one advice clinics and networking with 4,000 senior marketers from across every sector.</p> <p>We hope to see you at Tobacco Docks in London!</p> <p><a href="https://econsultancy.com/blog/65167-10-speakers-you-ll-want-to-see-at-the-festival-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64619 2014-04-01T12:59:12+01:00 2014-04-01T12:59:12+01:00 UK digital agencies expect 30% revenue growth in 2014: report David Moth <p><strong>UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.</strong></p> <p>This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.</p> <p>Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.</p> <p>The findings come from Econsultancy’s fifth <a href="https://econsultancy.com/reports/digital-agency-rate-card-survey">Digital Agency Rate Card Survey</a>, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.</p><p><a href="https://econsultancy.com/blog/64619-uk-digital-agencies-expect-30-revenue-growth-in-2014-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63598 2013-10-17T11:30:08+01:00 2013-10-17T11:30:08+01:00 Social media ROI: a data-driven case study Matt Owen <p><strong>Recently I’ve been running a variety of social ads to promote the <a title="http://festivalofmarketing.com/" href="http://festivalofmarketing.com/">Festival of Marketing</a>, but due to a glitch in our purchase process, measuring the exact return has been more difficult than usual. </strong></p> <p>Luckily I’m able to see the silver lining in any cloud, so I thought I’d use this opportunity to talk about how data correlation can help uncover hidden social ROI. </p><p><a href="https://econsultancy.com/blog/63598-social-media-roi-a-data-driven-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63474 2013-09-26T11:35:00+01:00 2013-09-26T11:35:00+01:00 Boris backs our Festival of Marketing. Will you? Andrew Warren-Payne <p><strong>With less than two weeks to go until the <a href="http://festivalofmarketing.com/">Festival of Marketing</a>, Econsultancy towers is now working at full speed.</strong></p> <p>Not only do we now have <strong>over 100 speakers and 5,000 marketers in attendance</strong>, but our beloved mayor Boris Johnson has given us his support.</p><p><a href="https://econsultancy.com/blog/63474-boris-backs-our-festival-of-marketing-will-you/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63467 2013-09-25T09:06:00+01:00 2013-09-25T09:06:00+01:00 Reflections on building a new arts website Ben Davis <p><strong>This week, we’ve been singing the praises of <a href="http://econsultancy.com/uk/blog/63440-who-d-ve-thunk-it-colston-hall-a-delicious-flagship-website-for-the-arts">Colston Hall’s new website</a> (it’s a concert hall in Bristol, England).</strong></p> <p>We’re not going to gush any more, but we thought our readership might be interested to hear from agency and client, as to the process of redesign. What were the hopes, fears, successes, failures? How did the tender process go down? What happens next?</p> <p>Attempting to answer some of these questions, I’ve been talking to Carly Heath, Marketing and Press Officer at <a href="http://www.colstonhall.org/">Colston Hall</a>, and Graeme Swinton, Creative Director at <a href="http://palace.co/">Palace</a>.</p><p><a href="https://econsultancy.com/blog/63467-reflections-on-building-a-new-arts-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63440 2013-09-23T10:33:01+01:00 2013-09-23T10:33:01+01:00 Who'd've thunk it? Colston Hall: a delicious, flagship website for the arts Ben Davis <p><strong>Every so often, whether you work in digital or not, one visits a website and gets a slap across the face. One dawdles for a moment, scrolling around and wondering how web design has come so far in such a short period of time.</strong></p> <p><a href="http://www.colstonhall.org/">Colston Hall</a> is one of these websites. OK, it’s a fairly sizeable concert hall in Bristol, England, but still, it’s in the arts sector, this isn’t meant to be so slick, right?</p> <p><a href="https://twitter.com/cecfrombelgium">Cecile Eschenauer</a> kindly pointed us to Colston Hall’s website, designed by <a href="http://palace.co/">Palace</a>, after reading Chris Lake’s <a href="http://econsultancy.com/uk/blog/63415-web-design-eye-candy-24-ultra-colourful-user-interfaces">article on colour and UIs</a>.</p> <p>Looking at comparable venues (e.g. <a href="http://www.yorkbarbican.co.uk/">York Barbican</a>, <a href="http://www.metroradioarena.co.uk/events/">Newcastle’s Metro Arena</a>) Colston Hall is way ahead, it’s in the future. Other small and medium arts spaces are going to have to catch up, or miss out on maximising ticket sales.</p><p><a href="https://econsultancy.com/blog/63440-who-d-ve-thunk-it-colston-hall-a-delicious-flagship-website-for-the-arts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63100 2013-07-19T10:56:11+01:00 2013-07-19T10:56:11+01:00 Marketing your event: if you build it, will they come? Ben Davis <p><strong>How does Econsultancy get people to come to its events? With the <a href="http://festivalofmarketing.com/">Festival of Marketing</a> set to be an intense, fun, insightful....erm..fest, here's some of the stuff we've done to market events and to make them successful on the day. </strong></p> <p>I should add, there's a ton of stuff I've missed off, here (not least, effectively segmenting your audience), as I've concentrated on creative.</p><p><a href="https://econsultancy.com/blog/63100-marketing-your-event-if-you-build-it-will-they-come/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62867 2013-06-05T17:02:00+01:00 2013-06-05T17:02:00+01:00 Emerging Platforms and Trends - watch our latest #IMW13 hangout live Matt Owen <p><strong>This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it. </strong></p> <p><strong>Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon. </strong></p> <p><strong>Watch the hangout live &gt;&gt;&gt;</strong></p><p><a href="https://econsultancy.com/blog/62867-emerging-platforms-and-trends-watch-our-latest-imw13-hangout-live/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62759 2013-05-20T10:01:36+01:00 2013-05-20T10:01:36+01:00 How to hold a great Google+ on-air Hangout Matt Owen <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3473/16-blog-thumb.png" alt="http://assets.econsultancy.com/images/resized/0003/3473/16-blog-thumb.png" width="100" height="69"><strong>In the run-up to our <a href="http://www.imweek.org/">Integrated Marketing Week</a> event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page. </strong></p> <p>As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.</p> <p>Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...</p><p><a href="https://econsultancy.com/blog/62759-how-to-hold-a-great-google-on-air-hangout/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62086 2013-02-12T13:51:33+00:00 2013-02-12T13:51:33+00:00 Start Me Up! A profile of Noodle Live Luke Richards <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8991/nl_final_logo_colour_on_white-blog-third.png" alt="" width="140">By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, <a title="Noodle Live" href="http://www.noodlelive.com/" target="_blank">Noodle Live</a> have also found a way to give added value to conference organisers and exhibitors.</strong></p> <p>I spoke to founder Clemi Hardi about improving events with multichannel ideas.</p><p><a href="https://econsultancy.com/blog/62086-start-me-up-a-profile-of-noodle-live/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61917 2013-01-21T11:11:40+00:00 2013-01-21T11:11:40+00:00 Why I like the new Timeout.com: a high watermark for listings Ben Davis <p><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8047/timeout_logo.png" alt=""><strong>Over the past decade, it’s plain to see the change in what users term ‘good’ websites. Often, websites of the past were not intuitive; a certain nous or understanding of their flaws was needed to extract information swiftly.</strong></p> <p>Now <a href="http://econsultancy.com/uk/blog/10057-site-review-lego-com">good websites</a> are built with our gentlest sensibilities in mind. The beauty of a listings site like Timeout is that getting the architecture right, and the aesthetics, and every fillip of design, is directly linked to monetisation.</p> <p>Here are a few of what I deem to be Timeout’s objectives, with some little snapshots of how they’ve been achieved.</p><p><a href="https://econsultancy.com/blog/61917-why-i-like-the-new-timeout-com-a-high-watermark-for-listings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11317 2012-12-11T16:24:00+00:00 2012-12-11T16:24:00+00:00 Bonobos shows the power of integrating social and email Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6933/bonobos-logo.png" alt="" width="210" height="160">Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.</strong></p> <p>But some companies are beginning to look at new ways of integration that are bringing user generated content right into the emails in real time. One such brands is Bonobos, a company with a strong social presence that takes fan interaction and branding seriously. Leading the charge is Grace Low, Retention Marketing Manager for Bonobos, who is working with Moveable Ink to create innovative and fresh emails that are first to market with.</p><p><a href="https://econsultancy.com/blog/11317-bonobos-shows-the-power-of-integrating-social-and-email/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10143 2012-06-20T09:37:00+01:00 2012-06-20T09:37:00+01:00 Ashley Friedlein at The Future of Digital Marketing 2012 [video] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/9947/373557_198069830296127_1117616162_n.jpg" alt="" width="100"></strong></p> <p><strong>Econsultancy CEO Ashley Friedlein rounded off last week's <a href="http://econsultancy.com/uk/blog/10133-the-future-of-digital-marketing-infographic">Future of Digital Marketing</a> event with a presentation entitled: 'The New Victorians'. </strong></p> <p>In it, he looks at key digital trends, focusing on the importance of product managers for online businesses, and why we need more polymaths. </p><p><a href="https://econsultancy.com/blog/10143-ashley-friedlein-at-the-future-of-digital-marketing-2012-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10133 2012-06-19T09:56:58+01:00 2012-06-19T09:56:58+01:00 The Future Of Digital Marketing [Infographic] Matt Owen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/9947/373557_198069830296127_1117616162_n.jpg" alt="" width="172" height="226">Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London. </strong></p> <p><strong>One of the things that makes FODM unique is the focus on the practical future. Newly formed ideas and technology that you can actually put to use straight away. </strong></p> <p>This year was no different, and while there was a certain amount of theoretical future gazing (takes a bow, haptic contact lenses!)the buzz on Twitter focussed on the practical, with a number of interesting stats and concepts grabbing the lion’s share of ReTweets </p> <p>I make a point of monitoring the tweet action at all our events as it provides great insight into the discussion points that really matter to attendees.  </p> <p>This year, mobile technology, integration and personalisation were all recurring themes. Let's take a look at these in a bit more detail: </p><p><a href="https://econsultancy.com/blog/10133-the-future-of-digital-marketing-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9118 2012-02-24T10:45:00+00:00 2012-02-24T10:45:00+00:00 Econsultancy announces Innovation Awards 2012 winners Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/6236/econsultancy-logo-blog-thumb.gif" alt="" width="100" height="100">Last night we announced the winners of our Innovation Awards for 2012, which celebrate the <a href="http://econsultancy.com/reports/innovation-report">best examples of innovation</a> in digital marketing and e-commerce from the past year.</strong></p> <p>These included Debenhams, Tesco, first direct, Vodafone and bmibaby, while Redweb took home the award for most innovative digital agency for the second time in a row.</p><p><a href="https://econsultancy.com/blog/9118-econsultancy-announces-innovation-awards-2012-winners/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9111 2012-02-23T12:34:00+00:00 2012-02-23T12:34:00+00:00 Innovation and staying ahead of the curve Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="http://econsultancy.com/images/awards-logo.png?1322745958" width="230" height="175">Econsultancy will be hosting our 2012 Innovation Awards at the Park Lane Hilton in London this evening.</strong></p> <p>In the run-up to the glittering award ceremony, we’ve been speaking to our shortlisted candidates to get their take on all aspects of innovation in business.</p> <p>We’ve looked at fostering the right kind of environment to get those ideas flowing, budgeting make sure plans don’t impact your bottom line, and looked back at some great ideas to help get you inspired.</p> <p>Of course, even a great idea can be outdone. The industry has never advanced as quickly as it does today, with some truly awe-inspiring ideas rolling out every day.</p> <p>With all this competition to factor in, we thought we’d close our series by asking our nominees about keeping ahead of the innovation curve.</p><p><a href="https://econsultancy.com/blog/9111-innovation-and-staying-ahead-of-the-curve/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9090 2012-02-22T10:59:00+00:00 2012-02-22T10:59:00+00:00 Innovation for agencies: convincing the client Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1329307452" alt="http://econsultancy.com/images/awards-logo.png?1329307452" width="230" height="175">Over the past month we’ve spoken a lot about the nature of innovation in business, and during the course of these posts we’ve looked at ways to foster an innovative spirit within your company, as well as justifying the cost and protecting the budget. </strong></p> <p>But what if you aren’t the one who ultimately has to pay if your ground-breaking new ideas don’t make the cut? </p> <p>A large number of our Innovation Awards entries come from agencies, which have to work doubly hard to justify unusual or experimental campaign choices, yet still manage to deliver some of the most exciting new ideas every year.</p> <p>In today’s Innovation Question , we look more closely at exactly how they manage this. </p><p><a href="https://econsultancy.com/blog/9090-innovation-for-agencies-convincing-the-client/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9069 2012-02-20T14:11:00+00:00 2012-02-20T14:11:00+00:00 Which innovation from the past 30 years do you wish you'd come up with? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1329307452" alt="http://econsultancy.com/images/awards-logo.png?1329307452" width="230" height="175">As we learned in our previous post, our Innovation Awards shortlist candidates all thought that an ability to learn from past mistakes was just as important as a vision of the future when trying to advance your business. </strong></p> <p>It’s not always mistakes we learn from though, and business innovation is as much about evolution as revolution.</p> <p>Today we’re asking our expert panel which companies, products and ideas from the past have truly inspired them, and which ones they wished they’d had a hand in…</p><p><a href="https://econsultancy.com/blog/9069-which-innovation-from-the-past-30-years-do-you-wish-you-d-come-up-with/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9038 2012-02-17T12:04:00+00:00 2012-02-17T12:04:00+00:00 Q&A: Sissie Hsiao of Google Analytics on innovation Matt Owen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5980/sissiehsiao114-blog-third.jpg" alt="Sissie" width="200" height="133">This month we’ve been posting regularly on the subject of innovation as a prelude to our annual Innovation Awards on February 23rd.</strong>  </p> <p>We’ve been asking our shortlisted candidates for their opinions on every aspect of innovation in business, from identifying innovative ideas and people to scaling projects at multi-national level.</p> <p>Today, we thought it would be useful to hone in on one particular business and gather their responses to our list of innovation-themed questions.  </p> <p><a title="ga" href="http://www.google.com/analytics/">Sissie Hsiao is group product manager at Google Analytics</a>, a company which has based its reputation and success on doing things differently from the very start. We asked for her opinions on a variety of topics, and on the awards themselves.</p><p><a href="https://econsultancy.com/blog/9038-q-a-sissie-hsiao-of-google-analytics-on-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9030 2012-02-16T11:27:05+00:00 2012-02-16T11:27:05+00:00 What are the characteristics of great innovators? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1328875091" alt="innovation-awards-logo" width="230" height="175">Thomas Edison, Steve Jobs, Alexander Bell, Marie Curie… </strong></p> <p><strong>On the face of it, these people may not have much in common, but they all topped Lemelson-MIT’s 2012 list of <a title="http://web.mit.edu/invent/n-pressreleases/n-press-12index.html" href="http://web.mit.edu/invent/n-pressreleases/n-press-12index.html">great innovators</a>, with names that will go down in history (and occasionally, infamy). So what exactly unites these revolutionary thinkers? </strong></p> <p>We’ve been talking about innovation a lot in the lead-up to our <a title="http://econsultancy.com/uk/awards" href="http://econsultancy.com/uk/awards">2012 Innovation Awards</a> on February 23rd, and while approaches and implementation differ wildly, one point that keeps arising is that Innovation is all about people, about those brave souls with the gumption to push a wild idea through to completion. </p> <p>Finding the people with the right skills is <a title="http://econsultancy.com/uk/blog/8501-q-a-neil-perkin-on-structuring-and-research" href="http://econsultancy.com/uk/blog/8501-q-a-neil-perkin-on-structuring-and-research">a major challenge for any business</a>, so how do you spot these people, and how do you harness their ideas? </p> <p>The candidates on our awards shortlist all know a lot about the brainstorming process, and all have the ability to bring these ideas to fruition, so who better to answer today’s Innovation question:</p><p><a href="https://econsultancy.com/blog/9030-what-are-the-characteristics-of-great-innovators/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9011 2012-02-14T15:54:00+00:00 2012-02-14T15:54:00+00:00 Can large companies be truly innovative? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="http://econsultancy.com/images/awards-logo.png?1322745958" width="230" height="175">Yesterday we spoke about the business imperatives behind innovation. We know that in today’s fast-paced market it’s important to evolve if you want to get ahead, but just how easy is this? </strong></p> <p>While start-ups are often built on revolutionary ideas, creating something truly new is a much tougher challenge for larger companies.</p> <p>With levels of bureaucracy, procedures and red-tape to cut through, just how viable is it for a multinational to make a real change to its existing business model or introduce something new to market?</p> <p>As it turns out, it’s extremely possible! Just look at Google and Apple. Of course, those are companies built around innovation from the ground up. But what about those with more traditional organisational structures?</p> <p>We turned once more to our extensive panel of innovation experts...</p><p><a href="https://econsultancy.com/blog/9011-can-large-companies-truly-innovate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8994 2012-02-13T13:47:45+00:00 2012-02-13T13:47:45+00:00 What drives innovation in business? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="http://econsultancy.com/images/awards-logo.png?1322745958" width="230" height="175">Every business wants to be seen as innovative, as a company that leads and creates new trends, , but what are the solid business imperatives and values behind maintaining an inventive, creative culture? </strong></p> <p>Are businesses aimlessly chasing ‘The Next Big Thing’ when they should be concentrating on the day to day running of the company?</p> <p>Even if you do decide to chase those ideas that make the cut, is innovation something you can really ‘plan’? Or should you put your faith in an agile working environment and leap on the ad-hoc opportunities?</p> <p>We asked a range of contributors to tell us why innovation deserves to be at the core of any business model.</p><p><a href="https://econsultancy.com/blog/8994-what-drives-innovation-in-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8977 2012-02-10T09:22:00+00:00 2012-02-10T09:22:00+00:00 Innovative trends to watch in 2012 Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="awards-logo" width="230" height="175">Having made it to the shortlist for the <a title="awards" href="http://econsultancy.com/uk/awards">2012 Econsultancy Innovation Awards</a>, it’s fair to say the people we’ve been interviewing this week know a thing or two about bright ideas. </strong></p> <p>Today we asked them to cast an eye back over the last twelve months and identify the innovations they feel have had the biggest effect on the marketing landscape.</p> <p>Of course, hindsight is always 20/20, so we also challenged them to gaze ahead and offer their opinions on the trends to watch in 2012...</p><p><a href="https://econsultancy.com/blog/8977-innovative-trends-to-watch-in-2012/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8963 2012-02-09T10:57:00+00:00 2012-02-09T10:57:00+00:00 What price innovation? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="awards-logo" width="230" height="175">As part of the build up to the <a title="innovation-awards" href="http://econsultancy.com/uk/awards">Econsultancy’s 2012 Innovation Awards</a>, we’ve been quizzing some of the best and brightest entrants about different aspects of innovation. </strong></p> <p>With that in mind, it's time to get down to brass tacks and takes a look at the economic imperatives surrounding innovative company cultures. </p> <p>While it’s great to set your sights high, eventually you’ll have to deal with the harsh reality of funding ideas and convincing stakeholders who may not be as enamoured with the gleaming future and sense of endless possibilities as you are. </p> <p>We gathered our awards shortlist once more and asked them how they manage to convince key stakeholders, and given the current economic climate, ensure that there is available budget for testing and deploying innovative ideas...</p><p><a href="https://econsultancy.com/blog/8963-what-price-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8934 2012-02-07T09:24:00+00:00 2012-02-07T09:24:00+00:00 What makes something innovative? Matt Owen <p><strong><img style="float: left;" src="http://econsultancy.com/images/awards-logo.png?1322745958" alt="IA-logo" width="230" height="175">Innovation has always been one of Econsultancy’s core brand values and we celebrate this every year with our Innovation Awards, shining a light on those companies and individuals who’ve helped to advance the digital marketing landscape over the past twelve months.</strong> </p> <p>But what do we mean when we talk about innovation? It’s a deceptively simple word with a million interpretations. For some it can be about simple changes; incremental decisions and refinements that give big results.</p> <p>For others it could be a radical overhaul of the entire company structure.  Some businesses seem to naturally burst with ideas, while others require specific challenges to inspire them. </p> <p>In the run up to <a title="innovation-awards" href="http://econsultancy.com/uk/awards">this year’s awards</a> we thought we’d ask those who’ve reached our awards shortlist to tell us what innovation means to them.</p> <p>We’ll be publishing a series of posts throughout February, covering everything from building innovative companies to exploiting new technologies.</p> <p>We hope they’ll give you an insight into how some of the market leaders work and help you develop your own innovative ideas (and dare we suggest, enter them for an award in 2013). </p><p><a href="https://econsultancy.com/blog/8934-what-makes-something-innovative/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8219 2011-11-03T10:21:00+00:00 2011-11-03T10:21:00+00:00 50 key takeaways and soundbites from FUNNEL Vikki Chowney <p><strong>On Tuesday more than 500 B2B and B2C marketers attended FUNNEL, our first event to consider where marketing meets sales - and leads become revenue.</strong></p> <p>With a definite sense of new confidence in the air, the packed speaker programme looked at key challenges and opportunities facing ‘considered purchase’ marketers today – how to best attract, engage, nurture and convert leads.</p> <p>I’ve collated some of the key takeaways and soundbites below...</p><p><a href="https://econsultancy.com/blog/8219-50-key-takeaways-and-soundbites-from-funnel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8013 2011-09-16T11:16:00+01:00 2011-09-16T11:16:00+01:00 Econsultancy: 100,000 digital marketers can't be wrong Matt Owen <p><strong>When I joined Econsultancy a little over a year ago, there were around 30 employees spread between our UK and US offices. Since then, the company has doubled in size, and we’re still expanding, with new staff joining our offices in London, New York, Dubai, Singapore, Australia and elsewhere. </strong></p> <p>Last year the company also celebrated its tenth anniversary, and we welcomed our 100,000th member in July. Nevertheless, it occurred to us that not everybody is familiar with all that we do...</p><p><a href="https://econsultancy.com/blog/8013-econsultancy-100-000-digital-marketers-can-t-be-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7943 2011-08-31T11:36:33+01:00 2011-08-31T11:36:33+01:00 Using social media at live events: best practice tips Tamara Littleton <p><strong>Social media has become an important part of a conference or event. Streaming feeds from Twitter and Facebook or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback. </strong></p> <p>However, the risks to a brand’s reputation are enhanced by the sheer number of people who might view inappropriate material.</p> <p><img src="http://assets.econsultancy.com/images/0001/2030/Dominos_comments.jpg" alt=""></p><p><a href="https://econsultancy.com/blog/7943-using-social-media-at-live-events-best-practice-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7259 2011-03-09T16:47:00+00:00 2011-03-09T16:47:00+00:00 11 takeaways from Econsultancy’s Digital Cream event Chris Lake <p><strong>Yesterday I attended Econsultancy’s Digital Cream event, which we host annually, and which brings together around 300 client-side e-commerce brains together for a day of intense knowledge sharing.</strong></p> <p>The event format is based on roundtables, which are a core part of our staple diet. We’ve been running roundtables since I joined Econsultancy back in 2003, and they inform much of the best practice insight that underpins our research. They are incredibly helpful.</p> <p><img src="http://farm6.static.flickr.com/5056/5509046858_445871b1ab.jpg" alt="Digital Cream 2011" width="480" height="290"></p> <p>Digital Cream is essentially roundtables on steroids… there are more than 20 of them, in one day. I have a few takeaways from the event that I’d like to share. By all means add yours in the comments section underneath this post, or let us know if you blog about the event, as <a href="http://www.simonlilly.com/e-commerce/digital-cream-highlights-resources/">Simon Lilly</a> and <a href="http://nickwallen.posterous.com/digital-cream-notes-real-time-marketing-roi-a">Nick Allen</a> have done. Our thanks to all who participated.</p> <p>Before we begin I should probably mention a couple of similar events, which are are <strong>free to attend</strong> for client-side folks. Firstly, there is <a href="http://econsultancy.com/uk/events/peer-summit-2011-ny">Peer Summit 2011</a>, which takes place in New York in early June. Secondly, there is <a href="http://econsultancy.com/uk/events/digital-cream-dubai">Digital Cream Dubai</a>, which is our first big event in the Middle East and takes place on 12 April. Do sign up if you're local.</p><p><a href="https://econsultancy.com/blog/7259-11-takeaways-from-econsultancys-digital-cream-event/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7235 2011-03-07T10:19:00+00:00 2011-03-07T10:19:00+00:00 How to build links with developers Will Critchlow <p><a title="chain links by ecblogger, on Flickr" href="http://www.flickr.com/photos/e-consultancy/5505878380/"><img style="float: left;" src="http://farm6.static.flickr.com/5215/5505878380_edb63636cb_t.jpg" alt="chain links" width="100" height="63"></a></p> <p><strong>I have always wanted to believe in "good" <a href="http://econsultancy.com/uk/blog/7131-51-essential-link-building-tips">link building</a>. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.</strong></p> <p>Today, I'm going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.</p><p><a href="https://econsultancy.com/blog/7235-how-to-build-links-with-developers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5583 2010-03-12T16:59:00+00:00 2010-03-12T16:59:00+00:00 At SxSW, startups hope to solve the problem of Twitter event flooding Meghan Keane <p><strong><img style="float: right;" src="http://farm5.static.flickr.com/4005/4426665501_4f25b316fc_m.jpg" alt="" width="169" height="152">As any event organizer knows, getting people to communicate and interact at your event can be crucial to its success. And for attendees, Twitter has become a great resource for locating and sharing real-time data. But for everyone else, Twitter updates surrounding one topic can quickly turn into noise.  </strong></p> <p>It's a problem that is especially heightened at SxSW, when techies flood the zone of Austin and their friends back home are inundated with information about it. While it could potentially be solved by better filtering on Twitter, two companies are trying to stake their claim in the space this week. </p><p><a href="https://econsultancy.com/blog/5583-new-startups-hope-to-solve-the-problems-of-twitter-event-flooding/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4150 2009-07-03T12:47:00+01:00 2009-07-03T12:47:00+01:00 Pictures from Econsultancy’s Digital Sail 2009 Chris Lake <p><strong>On Wednesday, the day the government officially announced a heatwave, Team Econsultancy and friends rocked up at Portsmouth harbour for a day of messing about in boats. It was a lot of fun, obviously...</strong></p><p><a href="https://econsultancy.com/blog/4150-pictures-from-econsultancys-digital-sail-2009/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/3375 2009-03-02T15:58:28+00:00 2009-03-02T15:58:28+00:00 Measuring social media at Social Media Influence Michelle Goodall <p><strong><img style="float: left;" src="http://farm4.static.flickr.com/3637/3323111870_6deb67f9a6_t.jpg" alt="" width="100" height="22">I’m delighted to have been asked to be a panelist at <a href="http://www.screenevents.co.uk/smi_09/index.html">Social Media Influence</a> tomorrow.</strong></p> <p>I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such as Antony Mayfield, Suw Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their visions of how business should embrace a brave new social media world.</p><p><a href="https://econsultancy.com/blog/3375-measuring-social-media-at-social-media-influence/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>