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Over the past decade, it’s plain to see the change in what users term ‘good’ websites. Often, websites of the past were not intuitive; a certain nous or understanding of their flaws was needed to extract information swiftly.
Now good websites are built with our gentlest sensibilities in mind. The beauty of a listings site like Timeout is that getting the architecture right, and the aesthetics, and every fillip of design, is directly linked to monetisation.
Here are a few of what I deem to be Timeout’s objectives, with some little snapshots of how they’ve been achieved.
Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.
But some companies are beginning to look at new ways of integration that are bringing user generated content right into the emails in real time. One such brands is Bonobos, a company with a strong social presence that takes fan interaction and branding seriously. Leading the charge is Grace Low, Retention Marketing Manager for Bonobos, who is working with Moveable Ink to create innovative and fresh emails that are first to market with.
Econsultancy CEO Ashley Friedlein rounded off last week's Future of Digital Marketing event with a presentation entitled: 'The New Victorians'.
In it, he looks at key digital trends, focusing on the importance of product managers for online businesses, and why we need more polymaths.
Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London.
One of the things that makes FODM unique is the focus on the practical future. Newly formed ideas and technology that you can actually put to use straight away.
This year was no different, and while there was a certain amount of theoretical future gazing (takes a bow, haptic contact lenses!)the buzz on Twitter focussed on the practical, with a number of interesting stats and concepts grabbing the lion’s share of ReTweets
I make a point of monitoring the tweet action at all our events as it provides great insight into the discussion points that really matter to attendees.
This year, mobile technology, integration and personalisation were all recurring themes. Let's take a look at these in a bit more detail:
Last night we announced the winners of our Innovation Awards for 2012, which celebrate the best examples of innovation in digital marketing and e-commerce from the past year.
These included Debenhams, Tesco, first direct, Vodafone and bmibaby, while Redweb took home the award for most innovative digital agency for the second time in a row.
Econsultancy will be hosting our 2012 Innovation Awards at the Park Lane Hilton in London this evening.
In the run-up to the glittering award ceremony, we’ve been speaking to our shortlisted candidates to get their take on all aspects of innovation in business.
We’ve looked at fostering the right kind of environment to get those ideas flowing, budgeting make sure plans don’t impact your bottom line, and looked back at some great ideas to help get you inspired.
Of course, even a great idea can be outdone. The industry has never advanced as quickly as it does today, with some truly awe-inspiring ideas rolling out every day.
With all this competition to factor in, we thought we’d close our series by asking our nominees about keeping ahead of the innovation curve.
Over the past month we’ve spoken a lot about the nature of innovation in business, and during the course of these posts we’ve looked at ways to foster an innovative spirit within your company, as well as justifying the cost and protecting the budget.
But what if you aren’t the one who ultimately has to pay if your ground-breaking new ideas don’t make the cut?
A large number of our Innovation Awards entries come from agencies, which have to work doubly hard to justify unusual or experimental campaign choices, yet still manage to deliver some of the most exciting new ideas every year.
In today’s Innovation Question , we look more closely at exactly how they manage this.
As we learned in our previous post, our Innovation Awards shortlist candidates all thought that an ability to learn from past mistakes was just as important as a vision of the future when trying to advance your business.
It’s not always mistakes we learn from though, and business innovation is as much about evolution as revolution.
Today we’re asking our expert panel which companies, products and ideas from the past have truly inspired them, and which ones they wished they’d had a hand in…
This month we’ve been posting regularly on the subject of innovation as a prelude to our annual Innovation Awards on February 23rd.
We’ve been asking our shortlisted candidates for their opinions on every aspect of innovation in business, from identifying innovative ideas and people to scaling projects at multi-national level.
Today, we thought it would be useful to hone in on one particular business and gather their responses to our list of innovation-themed questions.
Sissie Hsiao is group product manager at Google Analytics, a company which has based its reputation and success on doing things differently from the very start. We asked for her opinions on a variety of topics, and on the awards themselves.
Thomas Edison, Steve Jobs, Alexander Bell, Marie Curie…
On the face of it, these people may not have much in common, but they all topped Lemelson-MIT’s 2012 list of great innovators, with names that will go down in history (and occasionally, infamy). So what exactly unites these revolutionary thinkers?
We’ve been talking about innovation a lot in the lead-up to our 2012 Innovation Awards on February 23rd, and while approaches and implementation differ wildly, one point that keeps arising is that Innovation is all about people, about those brave souls with the gumption to push a wild idea through to completion.
Finding the people with the right skills is a major challenge for any business, so how do you spot these people, and how do you harness their ideas?
The candidates on our awards shortlist all know a lot about the brainstorming process, and all have the ability to bring these ideas to fruition, so who better to answer today’s Innovation question:
Yesterday we spoke about the business imperatives behind innovation. We know that in today’s fast-paced market it’s important to evolve if you want to get ahead, but just how easy is this?
While start-ups are often built on revolutionary ideas, creating something truly new is a much tougher challenge for larger companies.
With levels of bureaucracy, procedures and red-tape to cut through, just how viable is it for a multinational to make a real change to its existing business model or introduce something new to market?
As it turns out, it’s extremely possible! Just look at Google and Apple. Of course, those are companies built around innovation from the ground up. But what about those with more traditional organisational structures?
We turned once more to our extensive panel of innovation experts...
Every business wants to be seen as innovative, as a company that leads and creates new trends, , but what are the solid business imperatives and values behind maintaining an inventive, creative culture?
Are businesses aimlessly chasing ‘The Next Big Thing’ when they should be concentrating on the day to day running of the company?
Even if you do decide to chase those ideas that make the cut, is innovation something you can really ‘plan’? Or should you put your faith in an agile working environment and leap on the ad-hoc opportunities?
We asked a range of contributors to tell us why innovation deserves to be at the core of any business model.