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Posts tagged with Evidon

Audience data is your currency: protecting it is paramount

As the number of ad technology vendors grow and their functions expand, companies continue to implement more and more tags on their websites. 

This process takes place in stages and incorporates various departments in the organisation, often without a central role governing their organisation.

This can result in a slower, less efficient, and more vulnerable website. Over the past five years, the average number of elements per page has doubled from 50 to over 100.

In an increasingly complex online advertising environment driven by analytics, ad delivery and site optimisation, how well are companies managing the many scripts and cookies found across their websites?