Posts tagged with Evrythng

Internet of Things

The Internet of Things: 10 things consumers should expect

Microsoft recently announced its newly branded Lab of Things. It describes this as ‘a flexible platform for experimental research that uses connected devices in homes.’

I thought I’d use this opportunity to look again at the rise of the connected device, and the future of the so-called internet of things, or IoT. Below you’ll see 10 things that you, the consumer, should expect over the next few years.

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Five things Diageo learned from using QR codes to personalise whiskey bottles

One of the loftier goals associated with the increased adoption of smartphones is the creation of the ‘the internet of things’.

More than just a catchy phrase, the idea is that digital technology can be used to connect everything in the physical world to the web with smartphones acting as a universal remote to control our surroundings.

The opportunities that this presents for brands were discussed by Evrythng’s Andy Hobsbawm and Diageo’s Venky Balakrishnan at Econsultancy’s JUMP New York event.

Hobsbawm began by highlighting examples of products that are already blurring the lines between real life and digital, such as a central heating system called Nest that learns to control the temperature of the owner’s home based on their previous behaviour.

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Q&A: Andy Hobsbawm on the 'internet of things'

Andy Hobsbawm is the co-founder of award-winning environmental movement Do the Green Thing and Internet of Things software start-up Evrythng.

He will be presenting on our Future of Digital Marketing event in London on June 15. 

I've been asking Andy Hobsbawm and co-founder Niall Murphy about the start-up...

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