Posts tagged with Exact Match

An AdWords script to reverse Google's new 'close variant' matching

AdWords is ending exact match. Here's a script to stop 'close variant matching' and keep exact match...exact.

Every so often, Google announces a change to AdWords that has significant consequences for account management.

Last year the big shift was the introduction of Enhanced Campaigns, the main element of which was the merging of desktop and tablet targeting settings and the loss of the ability to exclusively target mobile devices.

Now we’re on the cusp of Google’s latest alteration going live: the removal of strict exact keyword matching.

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