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GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.
The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.
Here are 10 examples of great GE marketing creative.
There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.
The company creates such strong stories/brands that all of its media can appear to work seamlessly.
Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.
Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.
Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.
Here are six of the project's internet-of-things (IOT) initiatives.
Every business, if you look hard enough, has an unfair advantage. The trick is to find yours and work it for all its worth.
Here are six ways that businesses can make the most of what they've got...
Google helps us all market our services. That statement can start a healthy debate amongst many in the media, but I think I'll stick with it.
Of course, Google has to market itself, too.
Even the biggest and most successful companies must market themselves in some channels. Apple, for example, may shun social media, but it's all over the television and out-of-home and has a distinctive presence on many high streets.
So, I thought I'd round up some examples of Google's marketing that have stuck in my mind and continue to leave me mindful of Google's all-conquering innovation.
Hope you enjoy!
While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.
i've asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months.
Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page.
A 404 is ultimately an error message by default and is a very frequent and recognisable message experienced by every single internet user. 404s are not inherently bad, they exist for a very good reason.
Their ambiguous nature however means that search engines (and your users, and your rankings) will often benefit from some direction on what action to take when they come across them. Without this direction and left unmanaged, 404 errors are problematic.
Here are the SEO impacts and the possible solutions...
The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.
With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.
And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.
From time to time I like to compile some of the the more recent examples of 404 pages that I’ve seen, which stand out for their creativity. Here's my latest semi-regular round-up of the web's more entertaining error pages.
It’s worth pointing out in advance that not all of the following comply with best practice. If a user can’t find a page (typically the result of a broken link, which isn’t their fault, or a mis-typed URL, which is) then it is your job to guide them out of a hole.
In practice, this means a link back to your homepage at the very least, and preferably a search box, links to popular areas of your site, and some kind of messaging that tells the user what’s going on.
On top of that I think it is a good idea to throw in a little humour, context, and / or entertainment that makes light of a lame situation. To that end, these 12 examples should provide some inspiration for you to overhaul an often overlooked page on your site.
Your users may thank you for it. And hey, you might generate a few new inbound links from websites that like to compile these things!
I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument.
Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products...