Posts tagged with Exchange

Q&A: MediaEquals CEO Gary Goodman on plan to centralise media trading

Gary Goodman is the CEO and co-founder of MediaEquals, an online platform set up initially for trading offline media with plans for an online display channel by early 2010. Backers include Richard Eyre, the chairman of the IAB, John Farrell, the former president and CEO of Publicis Groupe SAMS Worldwide and Andrew Walmsley, the co-founder of i-level. 

We interviewed Gary about the platforms’s ambitious plans and how his experience in offline and online marketing have informed the company’s approach.

He also explains why the marketplace is not a threat to existing online advertising exchanges.


Q&A: Roger Williams of Right Media

Roger Williams of Right MediaThe Right Media Exchange was launched in 2005 and acts a a stock exchange for advertisers and publishers. It was acquired by Yahoo in 2007 for $680m. It now claims to have over 240 Exchange members, with 8bn transactions a day going through the Exchange.

I've been talking to Roger Williams, the company's director of international marketing, about the workings of the Exchange, the impact of the Yahoo acquisition, and how online ad exchanges may develop in future.