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Posts tagged with Experian Cheetahmail

Seven tips for managing email marketing campaigns

As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers.

Furthermore, the proliferation of smartphones and increased popularity mobile email has opened up new opportunities for marketers.

But while creating an effective email campaign can appear to be a complicated challenge there are some basic rules brands can follow to give their marketing messages the best chance of getting into inboxes and actually being read.

Experian Cheetahmail has published a new report that focuses on three key elements: data integrity, relevance and reputation.

Here are seven of the recommendations: