Posts tagged with Experian

Half of US web users visited Facebook this month

social network growthSocial networks continue to grow, and increasingly they're becoming a core part of Americans' online lives. This according to a just-released Experian study rife with interesting numbers, but also with misleading terminology surrounding consumer social media habits, most notably the loaded (and misapplied) term "addiction".

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The pitfalls of melding offline and online marketing tactics

Many regulators and consumers aren't comfortable with the way marketers track people online. But offline companies have been culling personal information from consumers for years. And the two worlds are getting more comfortable working together. That could spell trouble for everyone.

Today The New York Times documents some of the tactics that marketers are using to get a better picture of consumer habits both online and off. Congress is currently investigating behavioral targeting practices online, but the privacy implications from melding the two spheres could be much worse.

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