tag:econsultancy.com,2008:/blog/tags/experiential-events Posts tagged with "Experiential events" from the Econsultancy blog 2016-01-11T10:47:00+00:00 tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66282 2015-04-09T16:06:00+01:00 2015-04-09T16:06:00+01:00 Multi-sensory experiential events: harnessing the science behind it Andrew Broadbent <p><strong>Creative event agencies, are using the power behind the science of senses to make event brand experiences more effective and memorable. </strong></p><p><a href="https://econsultancy.com/blog/66282-multi-sensory-experiential-events-harnessing-the-science-behind-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>